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Updated RecentlyPhillips Seafood vs Coconut's Fish Cafe Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Phillips Seafood vs Coconut's Fish Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $1,000,000 - $5,000,000 | $412,750 - $808,750 |
| Franchise Fee | $25,000 - $40,000 | $60,000 |
| Royalty Fee | 5% | 7% |
| Advertising Fee | 2% | 1% |
| Year Founded | - | 2009 |
| Year Franchised | - | 2013 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | * Multiple restaurant/or hospitality experience * Existing infrastructure to develop operations and expansion * Solid capitalization to meet an endorsed development plan * Appropriate experience in the desired market or venue * Commitment to timely development * Passion to safeguard a Heritage brand of almost 100 years | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | - | Additional Training: At existing franchise store |
| Support | - | Grand Opening Online Support Field Operations |
| Marketing | - | - |
| Operations | - | Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30 |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About Phillips Seafood
Since 1914, Phillips has set the highest standards in the seafood industry. Known for our leadership and a commitment to protecting our natural resources, Phillips has obtained international recognition for our high volume, award-wining restaurants and quality Phillips brand retail products. An overnight success, four generations in the making, Phillips is continuing this focused growth with the launch of our franchising division. This new unit, having demonstrated compelling successes in airports, motorways, NFL stadiums, specialty locations and hotel venues is positioned for growth through relationships with highly qualified strategic partners that have a proven history of successful business operations. As a Phillips Strategic Partner, you will benefit not just from the tremendous recognition of the Phillips name, but our experience in creating and managing successful restaurant operations, a world class culinary R & D team and our proven operational expertise. Our franchise program has the versatility that enables you to diversify your franchise portfolio while leveraging your existing overhead. Innovation and tradition are the driving forces behind our brand. From quick service and grab & go operations, to our casual concept, through our fine dining restaurant, Phillips concepts are just as appealing and versatile as the seafood products we offer.
About Coconut's Fish Cafe
Michael Phillips, a successful entrepreneur several times over in the restaurant industry, founded Coconut's Fish Cafe (Coconut's) in 2009 in Kihei, Hawaii on the island of Maui. Retired in Hawaii yet seeking a restaurant offering fresh foods and outstanding service, Phillips started Coconut's to enjoy great-tasting meals with his neighbors in Kihei. Today, Coconut's is revolutionizing the fast casual restaurant sector with its fresh, healthy and affordable menu options, featuring wild-caught fish and a wide selection of fresh, authentic Hawaiian ingredients. Currently with its flagship in Hawaii and corporate headquarters in Nevada, the restaurant concept is expanding across the country through a focused franchising initiative.