Planet Fitness vs OrangeTheory Fitness Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Planet Fitness vs OrangeTheory Fitness including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Planet Fitness Franchise
OrangeTheory Fitness Franchise
Investment $968,100 - $4,113,000$608,172 - $1,800,322
Franchise Fee $20,000$59,500
Royalty Fee 7% of Gross Membership Fees8%
Advertising Fee 9%2%
Year Founded 19922010
Year Franchised 20032010
Term Of Agreement 10 years10 years
Term Of Agreement 10 years10 years
Renewal Fee --


Business Experience Requirements

 
Planet Fitness Franchise
OrangeTheory Fitness Franchise
Experience -$150K liquidity, $500K net worth, business experience, team builder, outgoing demeanor

Financing Options

 
Planet Fitness Franchise
OrangeTheory Fitness Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/Yes
Start-up Costs No/No-/Yes
Equipment No/Yes-/Yes
Inventory No/No-/Yes
Receivables No/No-/Yes
Payroll No/No-/Yes

Training & Support

 
Planet Fitness Franchise
OrangeTheory Fitness Franchise
Training * Available at headquarters: 2 weeks * At franchisee's location: as neededOn-The-Job Training: 3.3 hours Classroom Training: 58.25 hours Additional Training: E-learning
Support * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperativesNewsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform
Marketing * Co-op advertising * Ad slicks * Regional advertising

Co-op advertising, Ad slicks, Regional advertising

Operations * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)Manual provided Number of Employees Required to Run: 8 - 11

Expansion Plans

 
Planet Fitness Franchise
OrangeTheory Fitness Franchise
US Expansion YesYes
Canada Expansion -Yes
International Expansion -Yes

Company Overviews

About Planet Fitness

Planet Fitness got its start in 1992 when Michael Grondahl acquired a struggling gym. He reduced membership prices to compete against better-known brands and focused on serving occasional or first-time gym users. Every Planet Fitness location holds a pizza night for members once a month, as well as a bagel morning, and Tootsie Rolls are available at all times.
Planet Fitness strives to promote health in a respectful atmosphere. For over a decade, Planet Fitness has gone to great lengths to provide its members with a friendly space to work out. We call it the Judgment Free Zone. We discourage weight dropping and obnoxious grunting so you can focus on your own workout and not the person next to you.

The total investment necessary to begin operation of a single Planet Fitness facility ranges from $968,100 to $3,072,000 if you finance your equipment.
This includes $48,000 to $297,000 that must be paid to the franchisor or its affiliate.
If you choose to purchase your equipment, the total investment necessary to begin operation of a single Planet Fitness facility ranges from $1,500,000 to $4,113,000.
This includes $295,000 to $912,000 that must be paid to the franchisor or its affiliate.
These estimated initial investment ranges also apply to each location that you develop under the Area Development Agreement (plus the Area Development Fee you pay at the time you sign the Area Development Agreement). If you sign an Area Development Agreement, you must develop one or more Planet Fitness facilities, and you will pay an Area Development Fee of $10,000 per planned location (paid in full when you sign the Area Development Agreement) in addition to the then-current initial franchise fee due for each location at the time the Franchise Agreement for that location is signed.

"Entrepreneur

#7 in Franchise 500 for 2020.
#8 in Franchise 500 for 2021.






About OrangeTheory Fitness

Orangetheory Fitness is an exciting new fitness concept like no other that is sweeping the nation. Hailed by the New York Times as an effective new plateau-busting workout, Orangetheory Fitness leverages heart-rate-monitored interval exercise and group personal training to maximize calorie burn. In less than a year after opening the first Orangetheory Fitness studio in Ft. Lauderdale in March 2010, the franchise grew to 38 locations - and counting.
Orangetheory Fitness offers:
*Specialized group personal training sessions to mid- and high-income consumers
*Studio will drive substantial unique consumers to the retail location every month
*Best one-hour workout in the country
*Affordable group personal training
*55 classes per week at all levels
*Experienced, successful franchise company & management team

This is your opportunity to be a small business owner. When you open an Orangetheory Fitness franchise, you gain a support network of other franchisees, a branding plan for your business, and cooperative advertising.

"Top  ""
#95 in Canada's Top franchises.
#43 in Franchise 500 for 2020.