Planet Fitness vs OrangeTheory Fitness Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Planet Fitness vs OrangeTheory Fitness including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$968,100 - $4,113,000 | $608,172 - $1,800,322 |
Franchise Fee |
$20,000 | $59,500 |
Royalty Fee |
7% of Gross Membership Fees | 8% |
Advertising Fee |
9% | 2% |
Year Founded |
1992 | 2010 |
Year Franchised |
2003 | 2010 |
Term Of Agreement |
10 years | 10 years |
Term Of Agreement |
10 years | 10 years |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
- | $150K liquidity, $500K net worth, business experience, team builder, outgoing demeanor |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/No | -/Yes |
Start-up Costs |
No/No | -/Yes |
Equipment |
No/Yes | -/Yes |
Inventory |
No/No | -/Yes |
Receivables |
No/No | -/Yes |
Payroll |
No/No | -/Yes |
Training & Support |
Training |
* Available at headquarters: 2 weeks
* At franchisee's location: as needed | On-The-Job Training: 3.3 hours
Classroom Training: 58.25 hours
Additional Training: E-learning |
Support |
* Newsletter
* Meetings
* Toll-free phone line
* Grand opening
* Internet
* Security/safety procedures
* Field operations/evaluations
* Purchasing cooperatives | Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Proprietary Software
Franchisee Intranet Platform |
Marketing |
* Co-op advertising
* Ad slicks
* Regional advertising | Co-op advertising, Ad slicks, Regional advertising |
Operations |
* 40% of all franchisees own more than one unit
* Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) | Manual provided
Number of Employees Required to Run: 8 - 11 |
Expansion Plans |
US Expansion |
Yes | Yes |
Canada Expansion |
- | Yes |
International Expansion |
- | Yes |
Company Overviews
About Planet Fitness
Planet Fitness got its start in 1992 when Michael Grondahl
acquired a struggling gym. He reduced membership prices to compete
against better-known brands and focused on serving occasional or
first-time gym users.
Every Planet Fitness location holds a pizza night for members once a
month, as well as a bagel morning, and Tootsie Rolls are available at
all times.
Planet Fitness strives to promote health in a respectful atmosphere. For over a decade, Planet Fitness has gone to great lengths to provide its members with a friendly space to work out. We call it the Judgment Free Zone. We discourage weight dropping and obnoxious grunting so you can focus on your own workout and not the person next to you.
The total investment necessary to begin operation of a single Planet Fitness facility ranges from $968,100 to $3,072,000 if you finance your equipment.
This includes $48,000 to $297,000 that must be paid to the franchisor or its affiliate.
If you choose to purchase your equipment, the total investment necessary to begin operation of a single Planet Fitness facility ranges from $1,500,000 to $4,113,000.
This includes $295,000 to $912,000 that must be paid to the franchisor or its
affiliate.
These estimated initial investment ranges also apply to each
location that you develop under the Area Development Agreement (plus the
Area Development Fee you pay at the time you sign the Area Development
Agreement). If you sign an Area Development Agreement, you must develop
one or more Planet Fitness facilities, and you will pay an Area
Development Fee of $10,000 per planned location (paid in full when you
sign the Area Development Agreement) in addition to the then-current
initial franchise fee due for each location at the time the Franchise
Agreement for that location is signed.
#7 in Franchise 500 for 2020.
#8 in Franchise 500 for 2021.
About OrangeTheory Fitness
Orangetheory Fitness is an exciting new fitness concept like no other that is sweeping the nation. Hailed by the New York Times as an effective new plateau-busting workout, Orangetheory Fitness leverages heart-rate-monitored interval exercise and group personal training to maximize calorie burn. In less than a year after opening the first Orangetheory Fitness studio in Ft. Lauderdale in March 2010, the franchise grew to 38 locations - and counting.
Orangetheory Fitness offers:
*Specialized group personal training sessions to mid- and high-income consumers
*Studio will drive substantial unique consumers to the retail location every month
*Best one-hour workout in the country
*Affordable group personal training
*55 classes per week at all levels
*Experienced, successful franchise company & management team
This is your opportunity to be a small business owner. When you open an Orangetheory Fitness franchise, you gain a support network of other franchisees, a branding plan for your business, and cooperative advertising.
#95 in Canada's Top franchises.
#43 in Franchise 500 for 2020.