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Below is an in-depth analysis and side-by-side comparison of Thai Express vs Little Sheep Hot Pot including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $330,400 - $731,700 | $500,000 - $1,200,000 |
Franchise Fee | $30,000 | $50,000 |
Royalty Fee | 6% | 6% |
Advertising Fee | 3% | - |
Year Founded | - | 1999 |
Year Franchised | - | 2003 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | The experienced operations portion of the program concentrates on tools and techniques developed and refined by the Tha� Express team to assist you in efficiently and effectively managing your own business. More specifically, this training course covers quality control, customer service, inventory, approved suppliers, purchasing as well as site maintenance and hygiene. | For our franchisees (two persons at most) soup base and broth formulation and preparation food preparation and presentation management of the dining area and the kitchen financial control POS system inventory control etc. training workshops in various forms at irregular intervals to facilitate communication and learning for all of our franchisees. |
Support | Tha� Express has put tremendous effort into researching, testing, tasting and implementing our concept through various mediums such as design, processes, marketing, purchasing and core principles. We will provide continuous support and professional guidance to all our new franchisees from the early stages of training and development, all the way through to the exciting opening day and beyond. | After the grand opening of the franchised restaurant, we will visit its business and operation from time to time. Then, based on the inspections results, we will make proper suggestions and require corrections when necessary to enhance the franchisee's profitability. We will supply the Little Sheep proprietary soup condiments, designate some of the meat, food and beverage, constructive materials and equipment suppliers, and also assist franchisees with the purchase of dishware, uniforms, and some of the key materials as part of our franchising support. |
Marketing | Franchisees invest 1% of sales in corporate advertising and promotions. These investments are made in the interest of all franchisees. Each franchisee benefits from the professionally planned branding, as well as instore advertising material and new product promotions to enhance the regular consumer experience. Equally important, franchisees invest another 1% of sales in local advertising and promotions in conjunction with head office approval to generate consumer traffic. | By establishing the System Marketing Fund (1% of total sales of each store, including the corporate affiliates and franchisees), we will consolidate all marketing resources for the most optimized result. It will continue to enhance the brand image through advertisement, promotion, PR event and brand image exposure in order to boost the restaurant's recognition and credibility. Moreover, we will also facilitate various marketing activities to support franchisee's own marketing programs. |
Operations | - | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | - | - |
International Expansion | Yes | - |
When you consider Thai Express, what rings a bell?
Is it the little take out box that is unpredictably brightened on the outside as it is impressively layered with the sweet, exquisite, sharp and zesty kinds of Thailand within? Is it various group that excitedly line up realizing that the prompt is continually moving and it will soon be their swing to witness their supper made before them through the amazing blazes of the mark wok station. Is it the always developing smooth store configuration making it a champion in both conventional and non-customary foodservice situations? Then again is it just having the capacity to pick a new, scrumptious Thai dish with the protein and level of zestiness of your enjoying.
It is a blend of these key drivers of flavor, speed and assortment that will tempt hungry purchasers to Thai Express and make it the main snappy administration Thai eatery mark on the planet.
Yum China Holdings, Inc. is China's leading restaurant company with a vision of making every life taste beautiful. From a single restaurant in 1987, the company now operates over 7,500 restaurants over 1,100 cities and towns spanning every province and autonomous region across mainland China.