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Updated RecentlyThai Express vs Rice King Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Thai Express vs Rice King including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $330,400 - $731,700 | $173,500 - $395,000 |
| Franchise Fee | $30,000 | $13,000 |
| Royalty Fee | 6% | - |
| Advertising Fee | 3% | - |
| Year Founded | - | 1982 |
| Year Franchised | - | 1996 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | The experienced operations portion of the program concentrates on tools and techniques developed and refined by the Tha� Express team to assist you in efficiently and effectively managing your own business. More specifically, this training course covers quality control, customer service, inventory, approved suppliers, purchasing as well as site maintenance and hygiene. | - |
| Support | Tha� Express has put tremendous effort into researching, testing, tasting and implementing our concept through various mediums such as design, processes, marketing, purchasing and core principles. We will provide continuous support and professional guidance to all our new franchisees from the early stages of training and development, all the way through to the exciting opening day and beyond. | - |
| Marketing | Franchisees invest 1% of sales in corporate advertising and promotions. These investments are made in the interest of all franchisees. Each franchisee benefits from the professionally planned branding, as well as instore advertising material and new product promotions to enhance the regular consumer experience. Equally important, franchisees invest another 1% of sales in local advertising and promotions in conjunction with head office approval to generate consumer traffic. | - |
| Operations | - | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | - | - |
| International Expansion | Yes | - |
Company Overviews
About Thai Express
When you consider Thai Express, what rings a bell?
Is it the little take out box that is unpredictably brightened on the outside as it is impressively layered with the sweet, exquisite, sharp and zesty kinds of Thailand within? Is it various group that excitedly line up realizing that the prompt is continually moving and it will soon be their swing to witness their supper made before them through the amazing blazes of the mark wok station. Is it the always developing smooth store configuration making it a champion in both conventional and non-customary foodservice situations? Then again is it just having the capacity to pick a new, scrumptious Thai dish with the protein and level of zestiness of your enjoying.
It is a blend of these key drivers of flavor, speed and assortment that will tempt hungry purchasers to Thai Express and make it the main snappy administration Thai eatery mark on the planet.
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About Rice King
The Asian Food Market is growing fast! Today, the hottest segment among Fast Food Restaurants is 'ethnic' cuisine. Among the hottest of the hot is Chinese / Japanese. There should be no surprise, considering that Chinese food has 97% awareness (1) in the United States, with a wide base of appeal across the adult population. In fact, Chinese food is so ingrained in the American culture that it is no longer considered ethnic.(2) (1) The Emerging Ethnic Foods Market. U.S. Consumer Intelligence, June 2004 (2)- Ethnic Cuisines, National Restaurant Association, 2003 Benefits 1. Stable Sales 2. Training 3. Training Management Skills 4. Co-Advertising 5. Food Distribution Channels 6. Developing New Menu Items 7. Lease Negotiations