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Below is an in-depth analysis and side-by-side comparison of Wok Box vs How Do You Roll? including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $350,000 - $425,000 | $350,000 - $500,000 |
Franchise Fee | $25,000 | N/A |
Royalty Fee | 6% | - |
Advertising Fee | 3% | - |
Year Founded | 2004 | - |
Year Franchised | 2005 | - |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | Prior to the opening of your Wok Box Fresh Asian Kitchen, Wok Box will provide the franchisee with extensive training in one of our corporate stores and at our Head Office. During this training the franchisee will learn all the hands on aspects of preparing each dish, how to make orders to minimize product waste, the industry secrets to operating a successful restaurant, how to utilize the Point of Sale systems and most importantly allow the franchisee to become an integral part of the Wok Box team. | - |
Support | Wok Box regional Operations Managers and Master Developers will be in constant contact with all franchisees to ensure that the Wok Box product is being prepared consistently across the markets. These key people will provide Franchisees advice on how to improve their operations and ultimately will aid all Wok Box Fresh Asian Kitchens to succeed. | - |
Marketing | Each Wok Box Franchise contributes 3% of their gross sales to an advertising fund that will be used by Wok Box to maximize the exposure of the brand and products. Wok Box's Executive team has a wealth of knowledge for franchisees on how to best advertise and market their stores and will provide each store advice on how to promote their store in their individual market. | Tried-and-true methods and materials, including our "Frequent Roller" program, professionally designed point-of-sale signage and menu boards, distinctive outdoor logo signage, and our catalog of digital print advertising media. |
Operations | A Franchisee who purchases a Wok Box Franchise does not have to personally operate the Wok Box restaurant. However, there must be a full time Manager who has satisfactorily completed the training course provided by Wok Box and is involved in the operations or overseeing of the restaurant. Wok Box does not want to jeopardize the brand by having untrained or inexperienced personnel operating the stores. It is critical to note that to a large part the success of a Wok Box franchise depends on the enthusiasm, work ethic, attitude, and entrepreneurial skills of the Franchisee. Therefore Wok Box strongly recommends that Franchisees be actively involved on a day-to-day basis in their restaurant. It will also provide a better support network if Franchisees have questions for management at Wok Box headquarters. | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | - | - |
International Expansion | - | - |
How Do You Roll? presents a special opportunity that corresponds with the major cultural trends of our times. Today's emphasis on healthy and green living, and fresher food choices, are all reflected in a How Do You Roll? restaurant. According to research published by the National Restaurant Association1 , today's restaurant visitors respond to the following: � "Quick-casual" dining opportunities � Small plates for tasting and sampling a variety of flavors and textures � Healthy, lower-fat alternatives to typical fast-food fare � Ethically farmed or wild-caught seafood � Innovative preparation � Shareable options � Easy-on�the-budget menus At How Do You Roll? customers get all that � PLUS party platters, take-out, and even delivery in some areas. And locations can offer beer and wine to attract the dinner crowd. All of this means multiple potential revenue streams for the franchise owner. Wi-Fi connections in a refreshing up-beat interior design, plus presence on online social networking sites, add to the overall appeal. The How Do You Roll? concept offers franchisees with a unique food service opportunity with relatively low start-up costs and a remarkably simple operating system. It is designed to work well in a variety of locations, including strip centers, shopping malls, and urban, suburban, college and small town settings, to name only a few. Our d�cor package is adaptable to virtually any footprint, typically 1,800 to 2,200 square feet, within a wide range of commercial spaces, so location selection is simplified. If you'd like more information, or to schedule an interview with Yuen Yung, CEO of How Do You Roll? A maki sushi bar, please call 512-394-6104 or email at [email protected]