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Updated RecentlyWok Box vs Pokeworks Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Wok Box vs Pokeworks including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $350,000 - $425,000 | $263,000 - $1,968,000 |
| Franchise Fee | $25,000 | $25,000 - $35,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | 3% | 1.5% |
| Year Founded | 2004 | 2015 |
| Year Franchised | 2005 | 2016 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | Prior to the opening of your Wok Box Fresh Asian Kitchen, Wok Box will provide the franchisee with extensive training in one of our corporate stores and at our Head Office. During this training the franchisee will learn all the hands on aspects of preparing each dish, how to make orders to minimize product waste, the industry secrets to operating a successful restaurant, how to utilize the Point of Sale systems and most importantly allow the franchisee to become an integral part of the Wok Box team. | On-The-Job Training: 40 hours Classroom Training: 40 hours Additional Training: At training center |
| Support | Wok Box regional Operations Managers and Master Developers will be in constant contact with all franchisees to ensure that the Wok Box product is being prepared consistently across the markets. These key people will provide Franchisees advice on how to improve their operations and ultimately will aid all Wok Box Fresh Asian Kitchens to succeed. | Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Marketing | Each Wok Box Franchise contributes 3% of their gross sales to an advertising fund that will be used by Wok Box to maximize the exposure of the brand and products. Wok Box's Executive team has a wealth of knowledge for franchisees on how to best advertise and market their stores and will provide each store advice on how to promote their store in their individual market. | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | A Franchisee who purchases a Wok Box Franchise does not have to personally operate the Wok Box restaurant. However, there must be a full time Manager who has satisfactorily completed the training course provided by Wok Box and is involved in the operations or overseeing of the restaurant. Wok Box does not want to jeopardize the brand by having untrained or inexperienced personnel operating the stores. It is critical to note that to a large part the success of a Wok Box franchise depends on the enthusiasm, work ethic, attitude, and entrepreneurial skills of the Franchisee. Therefore Wok Box strongly recommends that Franchisees be actively involved on a day-to-day basis in their restaurant. It will also provide a better support network if Franchisees have questions for management at Wok Box headquarters. | Absentee Ownership Allowed Number of Employees Required to Run: 12 |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | - | - |
| International Expansion | - | Yes |
Company Overviews
About Wok Box
Wok Box takes a different stance compared to competition when it comes to franchising; we provide franchisees with a foundation of support in addition to a superior product. Wok Box's goals are to see our Franchisee's happy through their successfully run business's, as well as to witness the Wok Box brand spreading across the globe.
Wok Box Fresh Asian Kitchen is a brand that offers franchisees a sound model of operation with great support. Our extensive restaurant operations experience has laid the groundwork for building a successful system that caters to both the businessman as well as the customer.
Wok Box, as a Franchisor, is interested in one thing: the success of every store we open. In order to do this Wok Box must provide constant support to their Franchisee's. This support is unique in
the Franchise industry, just see for yourself!
Wok Box will:- Ensure the best branding possible for our stores!
- Be available for questions, requests and 'sound boarding' of ideas!
- Perform regular store reviews to ensure consistent product at all stores!
- Host an Online Franchisee Bulletin Board to stimulate communication between
Franchisee's and Franchisor!
- SUPPORT OUR FRANCHISEES!
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#73 on Franchise Rankings.com
About Pokeworks
Pokéworks is a ground-breaking, healthy fast-casual restaurant concept that began on a rainy day in December of 2015 in a tiny location in Midtown Manhattan. Today, it has grown into one of the largest and fastest growing poke brands in the nation and one we can proudly say is anchored almost entirely with multi-unit institutional franchisees.
Pokéworks was born on that quiet Winter day with a trickle of curious New Yorkers that wondered in to experience poke for the first time. Weeks later, hundreds stood in line outside our tiny restaurant willing to wait 45 minutes or more to build their own poke burrito or bowl. While more than 700 New Yorkers were enjoying our poke per day, our ground breaking “The ‘Sushi Burrito’ has hit NYC and its amazing” video went viral and received more than 42 million views. As a result, Pokéworks quickly became known worldwide as one of the leading poke franchise brands.
Media consensus is that Pokéworks’ extraordinary consumer appeal is fueled by the exceptional quality, efficiency and affordability of our healthy chef-driven menu. Restaurateurs on the other hand marvel at our easy to execute menu as well as the simplicity of our kitchens with no hood, no deep frying and no in-ground grease trap requirement. While growing quickly with experienced multi-unit franchisees, Pokéworks has joined forces with Toridoll Holdings Corporation. The agreement with the $1.6 billion publicly traded restaurant giant (TYO: 3397) was specifically designed by both parties to leverage Toridoll’s considerable expertise in global brand development while allowing Pokéworks to maintain its successful founder-led focus and control. Our goal is to further solidify Pokéworks’ high-quality and affordable brand as the leader in the fast-growing poke segment world-wide.
The total investment necessary to begin operation of a Pokéworks
franchised restaurant ranges between $263,000 to $661,000. This includes
$35,000 that must be paid to the franchisor or its affiliates. If you
enter into a Multiple Unit Development Agreement, you must commit to
develop at least three restaurants for which the total investment
necessary ranges between $774,000 to $1,968,000. This includes $90,000
that must be paid to the franchisor or its affiliates. The initial fee
for each additional restaurant you commit to develop is $25,000.