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Updated RecentlyPure Barre vs OrangeTheory Fitness Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Pure Barre vs OrangeTheory Fitness including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $204,100 - $461,700 | $608,172 - $1,800,322 |
| Franchise Fee | $60,000 | $59,500 |
| Royalty Fee | 7% | 8% |
| Advertising Fee | 2% | 2% |
| Year Founded | 2001 | 2010 |
| Year Franchised | 2009 | 2010 |
| Term Of Agreement | 10 years | 10 years |
| Term Of Agreement | 10 years | 10 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | $150K liquidity, $500K net worth, business experience, team builder, outgoing demeanor |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/Yes | -/Yes |
| Start-up Costs | -/Yes | -/Yes |
| Equipment | -/Yes | -/Yes |
| Inventory | -/Yes | -/Yes |
| Receivables | -/Yes | -/Yes |
| Payroll | -/- | -/Yes |
Training & Support |
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| Training | On-The-Job Training: 40-50 hours Classroom Training: 26 hours | On-The-Job Training: 3.3 hours Classroom Training: 58.25 hours Additional Training: E-learning |
| Support | launch coordination Open successfully and quickly with the assistance of our launch coordinator. real estate Get help finding that dynamite location in your market. construction & design Maximize your space and create a sleek, beautiful and functional studio. training Ensure your team is always prepared to deliver that killer class! marketing consulting Learn best practices picked up from studios around the country. Newsletter Meetings/Conventions Field Operations Franchisee Intranet Platform | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op Advertising Ad Templates National Media SEO Email marketing | Co-op advertising, Ad slicks, Regional advertising |
| Operations | Number of Employees Required to Run: 9 | Manual provided Number of Employees Required to Run: 8 - 11 |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | - | Yes |
| International Expansion | Yes | Yes |
Company Overviews
About Pure Barre
Pure Barre is getting all the buzz in the fitness industry. With more than 500 studios across the U.S. and Canada, and nearly 600,000 passionate clients, Pure Barre is the largest network of barre studios worldwide. Ranked in Entrepreneur Magazine’s Franchise 500 List each year, Pure Barre continues to be a pioneer in not only the barre space, but boutique fitness overall.
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#300 in Franchise 500 for 2020.
#119 in Franchise 500 for 2021.
About OrangeTheory Fitness
Orangetheory Fitness is an exciting new fitness concept like no other that is sweeping the nation. Hailed by the New York Times as an effective new plateau-busting workout, Orangetheory Fitness leverages heart-rate-monitored interval exercise and group personal training to maximize calorie burn. In less than a year after opening the first Orangetheory Fitness studio in Ft. Lauderdale in March 2010, the franchise grew to 38 locations - and counting.
Orangetheory Fitness offers:
*Specialized group personal training sessions to mid- and high-income consumers
*Studio will drive substantial unique consumers to the retail location every month
*Best one-hour workout in the country
*Affordable group personal training
*55 classes per week at all levels
*Experienced, successful franchise company & management team
This is your opportunity to be a small business owner. When you open an Orangetheory Fitness franchise, you gain a support network of other franchisees, a branding plan for your business, and cooperative advertising.
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#95 in Canada's Top franchises.
#43 in Franchise 500 for 2020.