Potbelly Sandwich Shop vs Primo Hoagies Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Potbelly Sandwich Shop vs Primo Hoagies including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Potbelly Sandwich Shop Franchise
Primo Hoagies Franchise
Investment $534,950 - $874,000$215,500 - $554,500
Franchise Fee $40,000$15,000
Royalty Fee 6%6%
Advertising Fee Up to 4%2%
Year Founded 19772002
Year Franchised 20092002
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements

 
Potbelly Sandwich Shop Franchise
Primo Hoagies Franchise
Experience Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community. -

Financing Options

 
Potbelly Sandwich Shop Franchise
Primo Hoagies Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/Yes-/Yes
Start-up Costs -/Yes-/Yes
Equipment -/Yes-/Yes
Inventory -/Yes-/Yes
Receivables -/Yes-/Yes
Payroll -/Yes-/Yes

Training & Support

 
Potbelly Sandwich Shop Franchise
Primo Hoagies Franchise
Training

All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours

On-The-Job Training: 112 hours Classroom Training: 8 hours
Support Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Ad Templates Social media SEO Website development Email marketing Loyalty program/app Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations --

Expansion Plans

 
Potbelly Sandwich Shop Franchise
Primo Hoagies Franchise
US Expansion Yes-
Canada Expansion --
International Expansion Yes-

Company Overviews

About Potbelly Sandwich Shop

From its humble beginnings as a small antique store on Chicago's North Side, Potbelly has grown from one to more than 200 shops serving neighborhoods in 12 states. Potbelly's unique experience is defined by its combination of toasty warm sandwiches, hand-dipped shakes, tasty made-to-order salads, live local music, as well as friendly and lively people. Potbelly has built a passionate, loyal following of fans that spread the word about the fun, energetic atmosphere and great food.

#131 in Franchise 500 for 2020.

About Primo Hoagies

We are very enthused and excited to be able to offer, to certain qualified individuals, an opportunity to purchase one of a limited number of PrimoHoagies franchises. Our venture into franchising has been made possible, and somewhat necessitated, by an increasingly hard to manage workload at our existing locations. This is the result of a growing recognition and demand for our product in the outlying areas of Philadelphia.
 
This offer presents the opportunity to own and operate your own business, with the security of having a name and product recognition that is well established, along with a formula that has proven to be greatly successful. Through on-going consultation, you will benefit greatly from the knowledge and expertise provided by the people who originated PrimoHoagies and subsequently established it as one of the most popular retail food institutions throughout the area and beyond.  
 
 
We enthusiastically believe that our unique and diverse menu, along with our widespread reputation for unconditional quality, will be a springboard for success in this franchise opportunity. We will not, however, make any claims of instant prosperity based solely on the reputation that Primo has established up to this point. The end result will ultimately depend on your diligent work and total commitment to achieve success in your business and eventually reap the benefits of your accomplishments.

Seeking franchisees for strategic national growth.
Veteran Incentives  10% off franchise fee