OrangeTheory Fitness vs Club Pilates Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of OrangeTheory Fitness vs Club Pilates including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
	OrangeTheory Fitness Franchise	Club Pilates Franchise
Investment	$608,172 - $1,800,322	$178,000 - $365,200
Franchise Fee	$59,500	$60,000
Royalty Fee	8%	7%
Advertising Fee	2%	2%
Year Founded	2010	2007
Year Franchised	2010	2012
Term Of Agreement	10 years	-
Term Of Agreement	10 years	-
Renewal Fee	-	-
Business Experience Requirements
	OrangeTheory Fitness Franchise	Club Pilates Franchise
Experience	$150K liquidity, $500K net worth, business experience, team builder, outgoing demeanor	At Club Pilates, we're looking for franchise owners who are outgoing, results oriented, eager to learn the Pilates industry and have sales, marketing and/or management experience. A person who can build strong relationships, lead a team, and is committed to building the brand and driven to success. You'll need a minimum of $80k in liquid capital, and be ready to DO PILATES. DO LIFE!
Financing Options
	OrangeTheory Fitness Franchise	Club Pilates Franchise
	In-House/3rd Party	In-House/3rd Party
Franchise Fees	-/Yes	-/-
Start-up Costs	-/Yes	-/-
Equipment	-/Yes	-/-
Inventory	-/Yes	-/-
Receivables	-/Yes	-/-
Payroll	-/Yes	-/-
Training & Support
	OrangeTheory Fitness Franchise	Club Pilates Franchise
Training	On-The-Job Training: 3.3 hours Classroom Training: 58.25 hours Additional Training: E-learning	You’ll attend a 3-day training course at our corporate headquarters in Costa Mesa, California along with an annual Franchise Convention and ongoing weekly support. Ongoing web-based and in person training. Private class training, instructor training and general manager training. On-The-Job Training: 2 hours Classroom Training: 44 hours Additional Training: Instructor training
Support	Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform	Pre-Opening Support Real Estate: Our dedicated staff will help you in the site selection and lease negotiation to find the ideal site for your Club Pilates Franchise. Finance: Our Finance team will provide assistance in loan processing through the SBA and preferred financiers. Site Build Support: You’ll be walked through the entire build out process from corporate approved layout and general construction to interior design and on-site security & technology. Sales: Get introduced to our sales process, retail range and POS system to drive sales from the start. Marketing: The minute you sign your lease agreement, the marketing of your location begins, with personalized support to set up social media, marketing materials and all means of generating website traffic and memberships. Recruitment: Receive assistance hiring the most qualified instructors, general managers and sales associates. To compliment this, our Certified Club Pilates Teacher Training Program ensures a seamless on boarding process for Pilates instructors new to our unique Pilates method. Comprehensive Training: You’ll attend a 3-day training course at our corporate headquarters in Costa Mesa, California along with an annual Franchise Convention and ongoing weekly support. Ongoing Personalized Support Ongoing web-based and in person training Sales, marketing & operations tools and resources accessible online 24 hours and the ability to communicate with and learn from other franchisees. Branding and marketing support with monthly materials developed for your studio. Monthly marketing updates and performance reporting. Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing	Co-op advertising, Ad slicks, Regional advertising	Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations	Manual provided Number of Employees Required to Run: 8 - 11	Absentee Ownership Allowed Number of Employees Required to Run: 4 - 8
Expansion Plans
	OrangeTheory Fitness Franchise	Club Pilates Franchise
US Expansion	Yes	Yes
Canada Expansion	Yes	-
International Expansion	Yes	Yes

Company Overviews

About OrangeTheory Fitness

Orangetheory Fitness is an exciting new fitness concept like no other that is sweeping the nation. Hailed by the New York Times as an effective new plateau-busting workout, Orangetheory Fitness leverages heart-rate-monitored interval exercise and group personal training to maximize calorie burn. In less than a year after opening the first Orangetheory Fitness studio in Ft. Lauderdale in March 2010, the franchise grew to 38 locations - and counting.

Orangetheory Fitness offers:

*Specialized group personal training sessions to mid- and high-income consumers

*Studio will drive substantial unique consumers to the retail location every month

*Best one-hour workout in the country

*Affordable group personal training

*55 classes per week at all levels

*Experienced, successful franchise company & management team

This is your opportunity to be a small business owner. When you open an Orangetheory Fitness franchise, you gain a support network of other franchisees, a branding plan for your business, and cooperative advertising.