Coconut's Fish Cafe vs Shell Shack Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Coconut's Fish Cafe vs Shell Shack including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Coconut's Fish Cafe Franchise
Shell Shack Franchise
Investment $412,750 - $808,750$588,500 - $858,900
Franchise Fee $60,000$50,000
Royalty Fee 7%-
Advertising Fee 1%-
Year Founded 2009-
Year Franchised 2013-
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Coconut's Fish Cafe Franchise
Shell Shack Franchise
Experience -5 years minimum multi-unit operations experience Ability to develop two or more restaurants Sufficient Financial Resources: Minimum liquid assets $500,000 Minimum net worth $1,500,000 Strong Banking Relationships or Investment Capital

Financing Options
 
Coconut's Fish Cafe Franchise
Shell Shack Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Coconut's Fish Cafe Franchise
Shell Shack Franchise
Training Additional Training: At existing franchise store All managers and control personnel must participate in a 2-3 week training program at the Shell Shack Training Center located in Dallas, TX. Additionally, we provide an Opening Training Team; which is composed of at least 5 of our trained representatives to provide on-site pre-opening and opening training, supervision and assistance to you for a minimum of 14 days. Once completed, franchisees receive regular updates to their training, including on-site visits and operation reviews.
Support Grand Opening Online Support Field Operations -
Marketing --
Operations Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30-

Expansion Plans
 
Coconut's Fish Cafe Franchise
Shell Shack Franchise
US Expansion YesYes
Canada Expansion --
International Expansion --

Company Overviews

About Coconut's Fish Cafe

Michael Phillips, a successful entrepreneur several times over in the restaurant industry, founded Coconut's Fish Cafe (Coconut's) in 2009 in Kihei, Hawaii on the island of Maui. Retired in Hawaii yet seeking a restaurant offering fresh foods and outstanding service, Phillips started Coconut's to enjoy great-tasting meals with his neighbors in Kihei. Today, Coconut's is revolutionizing the fast casual restaurant sector with its fresh, healthy and affordable menu options, featuring wild-caught fish and a wide selection of fresh, authentic Hawaiian ingredients. Currently with its flagship in Hawaii and corporate headquarters in Nevada, the restaurant concept is expanding across the country through a focused franchising initiative.

About Shell Shack

Shell Shack is a one of a kind seafood restaurant experience in the casual dining segment specializing in proprietary infused seasoned crab and seafood of all shapes and sizes. The Shell Shack family strives to better our customer experience each and every day through operational excellence. We believe our seafood loving customers are the reason the Shell Shack brand grew 100% in 2016 and we anticipate doubling our locations in 2017. If you have proven restaurant success and are looking to diversify your portfolio or just have a perfect location, then we challenge you to reach out and tell us your story.

What makes Shell Shack different?