Coconut's Fish Cafe vs Slapfish Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Coconut's Fish Cafe vs Slapfish including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Coconut's Fish Cafe Franchise
Slapfish Franchise
Investment $412,750 - $808,750$447,600 - $757,650
Franchise Fee $60,000$30,000
Royalty Fee 7%6%
Advertising Fee 1%2%
Year Founded 20092012
Year Franchised 20132013
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Coconut's Fish Cafe Franchise
Slapfish Franchise
Experience --

Financing Options
 
Coconut's Fish Cafe Franchise
Slapfish Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Coconut's Fish Cafe Franchise
Slapfish Franchise
Training Additional Training: At existing franchise store On-The-Job Training: 2 weeks Classroom Training: 1 week
Support Grand Opening Online Support Field Operations Purchasing Co-ops Grand Opening Field Operations
Marketing -Co-op Advertising
Operations Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30-

Expansion Plans
 
Coconut's Fish Cafe Franchise
Slapfish Franchise
US Expansion YesYes
Canada Expansion --
International Expansion -Yes

Company Overviews

About Coconut's Fish Cafe

Michael Phillips, a successful entrepreneur several times over in the restaurant industry, founded Coconut's Fish Cafe (Coconut's) in 2009 in Kihei, Hawaii on the island of Maui. Retired in Hawaii yet seeking a restaurant offering fresh foods and outstanding service, Phillips started Coconut's to enjoy great-tasting meals with his neighbors in Kihei. Today, Coconut's is revolutionizing the fast casual restaurant sector with its fresh, healthy and affordable menu options, featuring wild-caught fish and a wide selection of fresh, authentic Hawaiian ingredients. Currently with its flagship in Hawaii and corporate headquarters in Nevada, the restaurant concept is expanding across the country through a focused franchising initiative.

About Slapfish

Slapfish Model #1 - Slapfish "X"

  • 400 - 1,200 square feet
  • Ideal for airports, small locations, kiosks and food courts
  • No bussers or food runners
  • Express consolidated menu with quick ticket time
  • Built to handle mass volume with low labor
  • Examples: Lost Angeles LAX Airport - open, Baltimore BWI Airport - opening soon, Slapfish Laguna Beach - open

Slapfish Model #2 - Fast Casual

  • 1,200 - 2,000 square feet
  • Order at the counter, take a number, and food served tableside
  • Beer and wine available
  • Bussers and foodrunners

Slapfish Model #3 - Just Lobster Rolls

  • "Roll in the Wall"
  • Small Space - 400 - 600 square feet
  • Airports, kiosks and strip malls
  • The only thing on the menu - our famous lobster rolls
  • Cape Code potato chips and artisan bottled sodas at counter
  • Simple labor - it just takes two!