Snooze Franchise

Bedding chain

We believe that by giving our franchise partners a solid platform to start their business, keeping them up to date and supporting their businesses, we can help maximise their potential as a Snooze franchise store. So why not become part of a business that is passionate about finding sleep solutions.

By choosing to invest in a Snooze franchise, you're joining a company that has been operating successfully since 1974. From humble beginnings as Capt'n Snooze, we rapidly grew into six specialty stores offering new standards of service, expertise and range. In 1976 we began to franchise, opening stores across Victoria and New South Wales. And then in 1992, as Capt'n Snooze, we merged with the Queensland franchised bedding group, Bedpost. This established us as one of the largest specialist franchised bedding chains in Australia.

In 2001, we became part of an international group, Steinhoff Asia Pacific, which also operates the Freedom and BayLeather Republic brands.

In 2006, we rebranded ourselves Snooze, updated our logo and gave our stores a stylish new look.

Today Snooze has over 70 stores - more than half of which have been operating for 10 years, some now in business for 20 years. Our Snooze brand spans Queensland, New South Wales, Australian Capital Territory, South Australia, Western Australia and Victoria, with plans for further growth.

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Please Note: The operators of Snooze, may not have verified the accuracy of the Franchise information contained within this website. For accurate up-to-date information, investors are strongly recommended to visit the official Snooze website.

How much does it cost to open a Snooze Franchise?

The investment required to open a Snooze Franchise is between $230,000-$600,000.

Individual Unit Costs

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Snooze News & Press Releases

When did the first Snooze open? 1974
When did Snooze start Franchising? 1976

International: Australia


Snooze has accumulated invaluable knowledge during its 30+ years in the bedding retail industry. This experience is passed on to franchisees via a series of training courses.


Franchisees can rely on a network of Regional Managers dedicated to assisting them and their support staff.
Snooze provides a range of IT and help desk support, as well as operational support.
Benchmarking & KPI measurement and comparison.

Snooze maintains financial, product and retail benchmarking, providing each store with individual financial and business models.

Snooze provides assistance in negotiations with centre management or landlords, as well as drafting plans and approvals.

Snooze offers in-house expertise in store layout, design, fixtures and fittings, as well as hands on visual merchandising support.


Snooze has a strong history of effective marketing campaigns which have created strong brand image and consumer awareness.

To calculate how much income a franchise owner can do at Snooze Franchise, may vary on factors like location, size etc., On the other side as a business owner your goals to maintain the quality of service while streaming sales high and expenses low. As any other franchise may include rent/mortgage, staffing/family, inventory supplies, utilities, administrative costs vise vera. Location to location and seasons the months costs may vary. Most franchises start up costs are typically fixed and they will cover most of the initial operating costs like signage, furniture, decoration and renovations.

Listing Tags

Snooze, bedroom furniture, beds, buy on time, memory foam mattresses, pay as you go, franchise
Snooze Franchise Opportunity viewed 22106 times by investors.

Legal Disclaimer: This information is not a franchise offering for Snooze and should not be construed as such. The Franchise Mall makes every effort to maintain accurate franchise data but does not guarantee nor assume liability for incorrect data. We recommend that anyone seriously interested in pursuing a Snooze franchise opportunity, review that franchise's Franchise Disclosure Document (FDD) with an attorney and accountant.



7/ 19 Stoddart Rd
Prospect, NSW Australia


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