Americans Embrace High-Quality Alternative to Typical Take-Out Food
Steak-Out Franchising, Inc. - the nation's largest full-meal delivery system - is announcing 'meaty' plans that will soon catapult the number of Steak-Out units over the 100-store milestone: the opening of new metropolitan markets in this Millennial Year and its continued success in its already established markets. Year 2000 follows a banner 1999 year, when Steak-Out opened thirteen new stores and added fifty-five new stores to its development schedule. Steak-Out's penetration of smaller and medium markets has already advanced into principal metropolitan markets such as Atlanta, Houston, Denver, Kansas City and Tampa/St. Petersburg, as well as Phoenix, Arizona and Austin, Texas. "Americans have demonstrated a big appetite for Steak-Out," said Don Harkleroad, president and CEO of Atlanta, GA-based Steak-Out Franchising, Inc. "Because we cater primarily to the expanding number of busy two-income families, Steak-Out has a tremendous potential for success in virtually every community throughout the nation. As we make the leap beyond the Southeast, we find that excited operators and an excited public welcome our established brand of quality and service." "We are building additional stores in several existing markets and recently moved to new corporate facilities to house our expanded development and support staff," explained vice president Joe McCord. "Steak-Out's store volumes continue to climb well above industry averages - over the next eighteen months we will more than double our development activity. We haven't even completed the first quarter of the millennial year and already we are processing franchise agreements for 30 new stores to the 55 we signed up last year." "For several years after our founding in 1986, Steak-Out concentrated on smaller markets in Alabama, Tennessee and Georgia. We have essentially 'grown up' and prospered with all of our original cities," recalled Harkleroad. "Now we are in over 17 states, and we are beginning to tap strong metropolitan markets as well. We continue to fill in our existing states, but it is fun moving beyond our Southeastern hub to cater to Colorado, Arizona, Texas, Kansas, Maryland, South Dakota and New York." "We will continue our franchise development with individual owner/operators in smaller towns, as well as those who are interested in multi-unit ownership in larger markets," McCord said. In fact, Steak-Out is not only expanding out of its Southeast U.S. hub, but it is also beginning to consider a few international markets. Active efforts are in place in Puerto Rico, and Steak-Out receives about 10 requests a week for international franchising from Asia, Europe, Central and South America. Good People, Good Strategy, Great Food, says Don Harkleroad. "We have a lot of good news these days, and we are experiencing growth and success on many levels. But in the end, we are here to help achieving people get to where they want to go in life. For our customers, for our franchisees, and for all the people who work with pride at Steak-Out everyday, our growth and success are a great reward." Steak-Out's menu of high quality food features such American cuisine as ribeye steaks and filets, grilled chicken breast filets, cheeseburgers, steak and chicken sandwiches and a variety of fresh entr�e salads. Meals, delivered hot and fresh to the home or office, are served with a steaming baked potato, a freshly tossed salad, and a dinner roll.
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