Booster Juice Continues Expansion With 3 New Stores In The Phoenix Metropolitan Area

PHOENIX | Monday, October 16, 2006

Join Us for Free Smoothie Day, Saturday, October 21, 2006

-- Booster Juice announced today it is celebrating its newest stores across the Phoenix metropolitan area with free smoothies from 12 p.m. to 4 p.m. on Saturday, October 21, 2006.

With 20 stores slated to open in the second half of 2006 and over 150 stores already open across North America , Booster Juice is positioned to offer a healthier alternative to millions of consumers tired of high calories and high sugar content in their smoothies.

Locally, Mike and Phi Neill are bringing the Booster Juice brand of Smoothie and Juice Bars to Arizona "The Booster Juice advantage is the ingredients in the product," says Neill. "We use 100% pure and no sugar added juice, real fruit, no artificial colors or additives and we use less ice than competitor's smoothies to ensure a higher quality creamy smoothie that tastes great and still has less calories than our competitors. Making active live culture non-fat yogurt fresh in the store each day, using sorbet instead of sherbet and offering a variety of vitamin and herbal boosts raises the Booster Juice smoothie to a new level of health." The Neill's are excited to be part of the Booster Juice organization bringing the Booster Juice lifestyle to customers and Franchise Owners across the greater Phoenix metropolitan area. Plans are to sell and open 50 franchised stores throughout Arizona over the next 4 to 6 years. For local Franchise information contact Mike Neill at 480 628-2203 or visit the Booster Juice website at http://www.boosterjuice.com.

About Booster Juice Booster Juice, established in 1999, boasts over 150 stores in North America including rapid US expansion underway with Regional Developers and Franchise Partners. Booster Juice, the leader in the Canadian smoothie and juice bar industry, provides customers with a great tasting, healthy alternative to fast food. Convenient and nutritious, their addictive smoothies are made with 100% pure juice, premium fruit, all natural sorbet and non-fat fresh made yogurt, along with vitamins and scientifically advanced herbal additives. Booster Juice was recognized by Food Service and Hospitality Magazine for having the fastest sales growth in the quick service retail food industry across Canada in 2005.

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Booster Juice
#205, 8915 - 51 Ave
Edmonton, AB

Phone: (780) 440-6770
Fax: (780) 461-7161

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