Bottoms Up Pizza Launches Franchise Program

Monday, January 15, 2007

Bottoms Up Pizza announced it is franchising its gourmet pizza concept.

Founded by Dirk Graham and Coalter Turpin in 1990, Bottoms Up began as a dozen-seat pizzeria in Richmond. The restaurant quickly outgrew its original location and in 1992 was expanded into a full-service restaurant. Presently, there are three Bottoms Up corporate stores.

"Nearly two decades have passed and our focus remains the same: a commitment to quality," Graham said. "We are constantly amazed by the number of requests that we receive from customers wanting us to open in their cities. The franchising program provides the perfect opportunity for that." In 2005, Inside Business ranked Bottoms Up Pizza as the sixth-most identifiable brand in the Richmond region. The casual-dining restaurant evokes an upscale environment with modern, artistic elements. The franchise units will be a scaled down version of the original Bottoms Up restaurant.

Bottoms Up Development, the franchise company of Bottoms Up Pizza, was initiated by Steve Lewis, Christopher DeCapri, and Woody Vickery. Lewis, a former director of the Virginia Restaurant Association, is the owner of Schlesingers Chop House in Newport News, Va., and Toby's Dinner Theater in Baltimore and Columbia, Md. DeCapri owns and operates a chain of jewelry stores, Capri Jewelers. Together, they are co-owners of Hondo's Only Prime in Glen Allen, Va. Vickery will act as the director of operations, with more than a decade of restaurant development and management experience.

Rachael Morrow will oversee the growth and development of the Bottoms Up brand. Previously, she was director of franchise development for Alexandria, Va.-based Fransmart, a franchise consulting firm the 60-unit zpizza chain.

For more information on franchising, visit or call 410-757-6682.

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1700 Dock Street
Historic Shockoe Bottom
Richmond, Virginia

Phone: (410) 757-6682
Fax: 443.458.0920

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