Sgma Spring Market Hosts The Athlete's Foot Global Franchise Convention

The Athlete's Foot, a global leader in athletic footwear franchising, announced today that it will hold its Global Franchise Convention at SGMA Spring Market (June 11-13; Sands Expo and Convention Center; Las Vegas, Nevada). Hundreds of franchise owners from all over the world will join thousands of sporting goods and fitness industry retailers and team dealers at this premier event.

"The SGMA Spring Market is widely recognized as one of the finest opportunities to experience the best in innovation in the sporting goods industry, and The Athlete's Foot identified Spring Market as a perfect backdrop for bringing together our global network of retailers to share our vision for the future of the brand," commented Robert D'Loren, President and CEO of NexCen Brands, Inc., parent company to The Athlete's Foot. "As a leading-edge global retailer, The Athlete's Foot is excited to explore new and innovative retailing practices that showcase our commitment to the continued success of this brand," he added.

SGMA Spring Market is the only industry event at which retailers in the sporting goods and fitness markets can get hands-on access to new products from hundreds of the industry's leading performance brands under one roof.

Hundreds of The Athlete's Foot franchise owners from around the world are anticipated to attend the company's event at the Venetian Hotel. The conference schedule, which includes presentations on innovative new marketing efforts for The Athlete's Foot brand, will also allow franchise owners ample time to walk the SGMA show floor to evaluate new products for their store locations and network with other industry leaders.

"We're excited that The Athlete's Foot has chosen SGMA Spring Market for the site of its Global Franchise Convention," commented SGMA President Tom Cove. "This is really what SGMA Spring Market is all about -- a community of retailers and manufacturers networking, learning, and previewing cutting edge new products for the end customer." The Athlete's Foot is also a featured exhibitor at the SGMA show. For the first year, the company will have a booth on the show floor and will host a private VIP lounge where franchise owners can host meetings with exhibiting manufacturers.

About Sporting Goods Manufacturing Association (SGMA) Spring Market SGMA Spring Market is a focused sporting goods industry event showcasing full lines of footwear, performance apparel, equipment and accessories for fitness, running, spring team sports and licensed products.

SGMA Spring Market brings together the industry's leading brands, specialty, independent and trendsetting retailers, and team dealers -- all under one roof. The event also provides sporting goods industry professionals with in-depth educational training. SGMA Spring Market is presented by the Sporting Goods Manufacturers Association (SGMA), and is managed and produced by Universal Event Management. For more information on the event, please visit http://www.sgmamarkets.com.

About The Athlete's Foot The Athlete's Foot(R) is the world's first franchisor of athletic footwear stores and is recognized today as the world leader in athletic footwear franchising. Robert and David Lando opened the first The Athlete's Foot store in 1971 in Pittsburgh, Pennsylvania. It was the first athletic footwear specialty store of its kind in the United States. Soon thereafter, The Athlete's Foot began franchising domestically, with the first franchise store opening in Oshkosh, Wisconsin. The first international franchise store opened in 1978 in Adelaide, Australia, the beginning of The Athlete's Foot expansion into over 40 countries. For more information about The Athlete's Foot, please visit http://www.theathletesfoot.com About NexCen Brands, Inc.

NexCen (Nasdaq: NEXC) is a brand acquisition and management company that seeks established brands in intellectual property-centric industries focusing on three verticals: retail franchising, consumer branded products, and quick service restaurant ("QSR") franchising. The company intends to leverage its brand management, marketing, licensing expertise, costs and professionals across these three operating verticals.

NexCen acquired The Athlete's Foot in 2006. The company aims to drive the growth of the brand worldwide through its branding and marketing expertise, supplier relationships, and the guidance of its global retail franchise management and support team. For more information about NexCen, please visit http://www.nexcenbrands.com Forward-Looking Statement Disclosure This press release contains "forward-looking statements," as such term is used in the Securities Exchange Act of 1934, as amended. Such forward-looking statements include those regarding expectations for the development of the new IP strategy business, expectations for the performance of The Athlete's Foot. When used herein, the words "anticipate," "believe," "estimate," "intend," "may," "will," "expect" and similar expressions as they relate to the Company or its management are intended to identify such forward-looking statements. Forward-looking statements are based on current expectations and assumptions, which are subject to risks and uncertainties. They are not guarantees of future performance or results. The Company's actual results, performance or achievements could differ materially from the results expressed in, or implied by, these forward-looking statements, including the estimates and expectations regarding future revenues and operating margins contained in this press release. Factors that could cause or contribute to such differences include: (1) we may not be successful in implementing the new IP strategy, (2) we may not be successful in operating or expanding The Athlete's Foot or integrating the acquisitions into our IP business strategy, (3) risks associated with marketing and franchising our acquired trademarks and with successfully integrating and growing the franchised brand, (4) risks associated with the ability of franchisees to successfully market and sell under The Athlete's Foot trademarks, and (5) other factors discussed in our filings with the Securities and Exchange Commission.

NexCen undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Athlete's Foot News and Press Releases

This article has been read 2076 times.

Would you like to own a Athlete's Foot Franchise?

For more information about becoming a Athlete's Foot Franchise owner, including a franchise overview, start-up costs, fees, training and more, please visit our Athlete's Foot Franchise Information page.