Sandler Systems, Inc. (SSI) has launched a new division, Sandler International, to expand its ability to offer sales and sales management training programs worldwide. Founded in 1983, SSI currently has approximately 160 franchisees throughout the US and Canada providing training services to a broad range of businesses, from small, privately held firms to Fortune 100 companies. According to Edna Sandler, president and CEO of SSI, the move reflects the increasingly global nature of today's economy. "Our programs have been used with increasing success by clients around the world for several years now. We are seeing a demand for quality sales training that knows no borders, and we can provide programs that translate well internationally." SSI has been providing training for international companies for ten years, and has training materials translated into Dutch, German, Spanish, Italian, and French. Clients who have been using the Sandler system include Cap Gemini Ernst & Young, Martin Marietta, Minolta Business Solutions, and Daimler-Chrysler Commercial Credit, to name a few. Sandler International will offer Area Development franchises, primarily on a country or region-wide basis, in contrast to the US, where the individual franchise model will continue. According to Margaret Stevens Jacks, vice president, international development, who will head the new division, "We think an Area Development model is the best way to expand rapidly in the international arena and meet the growing demand for Sandler programs." Sandler International is currently in discussions with prospects in Western Europe, South America, and the Caribbean, and anticipates signing its first area development partner this summer. Building on ten years of international experience, the division will also offer direct training to corporate clients. Sandler International currently provides training programs in Germany, France, Italy, Spain, Netherlands and the United Kingdom, Jacks said.
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