Country Style And Cinnabon Strike Sweet Deal

Monday, November 10, 2008

Country Style Food Services Inc. and Cinnabon, Inc. have just agreed to a partnership to offer Country Style coffee in all 25 Cinnabon, Inc. locations in Ontario, Quebec and the Maritimes. Country Style Food Services Inc. is the second largest coffee and baked goods franchisor in Ontario in the Quick Service Restaurant sector with over 400 franchised and corporate locations. Country Style purchases only carefully selected and harvested 100% Arabica coffee beans which are picked when the coffee berry is at its peak of ripeness. Once picked and air dried, the beans are roasted in small batches to ensure freshness, capturing the full aromatic flavor of a truly superb coffee. Cinnabon, most known for its world-famous Classic cinnamon rolls, currently operates more than 700 franchised locations worldwide. The roll that made them famous is a delicious combination of warm dough, filled with their legendary MakaraŽ Cinnamon, topped with freshly made cream cheese frosting. "As part of Country Style's continuous effort to meet the needs of a more contemporary consumer we felt that partnering our strong brand with Cinnabon was a natural fit. We know Cinnabon appreciates the value of having a branded offering to complement their quality products. We're both very excited about this new partnership," explains Rick Martens, President and Chief Financial Officer, Country Style Food Services Inc. Country Style has been testing in several Cinnabon locations over the past year; one in Markville Mall, (Markham) and at two locations in the Sheppard Subway Station (Toronto). It was because of the excellent results of those test markets that both companies agreed to move ahead on expanding the partnership across Ontario and Quebec. "We're very enthused our strong test results with Country Style have led to an official partnership with such a high-quality brand. We hope that both loyal and new Cinnabon guests who either didn't know we served coffee, or who brought in a cup from another brand, will take notice of our newest product offering," says Michael Church, President and Chief Operating Officer, Cinnabon Inc.

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Country Style
2 East Beaver Creek Road, Building 1
Richmond Hill, ON

Phone: (905) 764-7066
Toll Free: (800) 563-6688
Fax: (905) 764-8426

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