Panchero's Receives Industry Award For Social Media Usage

Panchero's Mexican Grill was recently honored with two awards � including first place in a new social media category � and was recognized for its excellence in lead generation, recruitment and industry-wide best practices in franchising.

The awards were presented during the Franchise Leadership & Development Conference, held Sept. 23-25 at The Drake Hotel in Chicago.

The winners are chosen by "response" results compiled by mystery shoppers, who contact the companies by telephone, through the company's Web site and through social media channels. The franchisors with the best practices in generating leads and identifying qualified prospects received awards in five categories � Web site, telephone, telephone and Web site, SEO, and social media. Panchero's also received the second place award in response by telephone.

"We've worked hard to grow our online presence � specifically our involvement in social media portals � over the past year and we couldn't be happier to be recognized for our efforts," said Rodney Anderson, Panchero's founder and president. "Whether it's through our blog or our Twitter account, we're getting more and more people aware of and excited about our brand. It feels wonderful to receive an award for something we truly love doing."

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