2012 Top 100: Freshii No. 8

Tuesday, May 29, 2012

Freshii headed into 2011 with its eye on customer health. In partnership with celebrity dietician Ashley Koff, the chain launched Freshii15. The program is a customizable eating plan designed to help customers keep their nutrition and health goals for the year. The Freshii15 program fits in well with the concept's goal of serving healthy, great tasting food, something founder and CEO Matthew Corrin believes is essential to Freshii's guests. Corrin was awarded the 2011 Ernst & Young Entrepreneur of the Year 2011 Award in Ontario, Canada, based on his vision and leadership for the restaurant chain. "Now that Freshii has spread across North America and the globe, I imagine giving even more guests energy, access to good meals and support in eating choices that make a difference in their dynamic lives," he said at the time.

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