G N C Awards $100,000 In Prizes In ' Me On G N C' Contest

What can proper nutrition, determination and a rigorous physical regimen do to help people achieve their weight and health and wellness goals? A lot, judging from the personal success stories of winners of the ME ON GNC photo and video contest from GNC Holdings, Inc. (NYSE: GNC), the nation's largest specialty retailer of health, wellness and sports nutrition products. The three top winners in each category, whose stories can be seen on the ME ON GNC Contest webpage, will share $100,000 in prizes, with the two top prizewinners receiving $25,000 each.

"At GNC, we believe in the power of the individual in reaching their own goals, whether that's losing weight, training, or maintaining a healthy, active lifestyle," said Tom Dowd, GNC Executive Vice President, Chief Merchandising Officer & General Manager. "The winners exemplify what's possible when you commit to wellness." Callista Puchmeyer of Westlake, OH, who won the photo contest, says that she and her husband lost over 200 pounds together after deciding to get fit for their children. "We starting exercising in December of 2011 and never looked back," Mrs. Puchmeyer said. "We have run half marathons, a marathon, and multiple races. We have slowly evolved over the last year and a half and now eat clean and make fitness and health a priority. Our main motivators are our three beautiful children. We wanted to be great role models. Through all of this, GNC helped us with all of our supplement needs." Michael Johnson of Los Altos Hills, CA, winner of the video contest, says he has "a genetic lung disease. It says that I can't be an athlete. It says I'll die young. I don't listen""I define myself. Through hard work and dedication I have overcome the expectations of my condition. I run, swim, bike, jump rope, lift weights, play basketball""I do anything that challenges me. As a result, my lung capacity is 20% better than a healthy person's lung capacity. I am an athlete. Thank you, GNC." GNC's "Respect Yourself" multi-media branding campaign, ME ON GNC celebrates individuals who enjoy great self-respect by living a healthy lifestyle. The "Respect Yourself" message drives to the essence of what is the most powerful result when you make the choice to take care of your health and celebrate your own success in health, fitness and overall wellness.

About GNC GNC Holdings, Inc., headquartered in Pittsburgh, PA, is a leading global specialty retailer of health and wellness products, including vitamins, minerals, and herbal supplement products, sports nutrition products and diet products, and trades on the New York Stock Exchange under the symbol "GNC." The Company "" which is dedicated to helping consumers Live Well "" has a diversified, multi-channel business model and derives revenue from product sales through company-owned retail stores, domestic and international franchise activities, third party contract manufacturing, e-commerce and corporate partnerships. GNC's broad and deep product mix, which is focused on high-margin, premium, value-added nutritional products, is sold under GNC proprietary brands, including Mega Men, Ultra Mega, Total Lean™, Pro Performance, Pro Performance AMP, Beyond Raw, and under nationally recognized third party brands. As of September 30, 2013, GNC has more than 8,400 locations, of which more than 6,300 retail locations are in the United States (including 984 franchise and 2,206 Rite Aid franchise store-within-a-store locations) and franchise operations in 54 countries (including distribution centers where retail sales are made).

Web GNC.com l Twitter: @GNCLiveWell l Facebook: facebook.com/GNCLiveWell Video with caption 'ME ON GNC' celebrates individuals who enjoy great self-respect by living a healthy lifestyle. The "Respect Yourself" message drives to the essence of what is the most powerful result when you make the choice to take care of your health and celebrate your own success in health, fitness and overall wellness. Video available at: http://www.youtube.com/watch?v=eCqcysRjBIQ Image with caption 'ME ON GNC' Video Contest winner Michael Johnson and Patrick McKewon, District Sales Director for GNC. Image available at: http://photos.prnewswire.com/prnh/20131211/NE31574-a Image with caption 'ME ON GNC' Photo contest winners Jason, Lucy, Callista, Cece and Bella Puchmeyer with GNC's Erin Catalina, Director of Social Media and John Petzker, Regional Sales Director. Image available at: http://photos.prnewswire.com/prnh/20131211/NE31574-b SOURCE GNC Holdings, Inc.

Media Contact: Laura Brophy 212-537-5177 Ext 2 [email protected]

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