Old Carolina Barbecue Co. A Hungry Upstart > Emerging Concepts Laying The Groundwork For Growth

Friday, July 04, 2014

Inspired by the Carolinas' roadside barbecue shacks, Old Carolina dishes up pulled pork alongside beef brisket, ribs, pulled chicken, and turkey smoked up to 14 hours over hickory wood.

The menu also features other Southern classics, such as hush puppies, banana pudding, and Cheerwine.

Last year, the Ohio-based company's AUV topped $1.4 million, a tally propelled by delivery and full-service catering programs that produced an additional 40 percent of revenue at each 3,000-square-foot location.

Already in 2014, the company has opened units in Michigan, Ohio, and Kentucky. Old Carolina cofounder and CEO Brian Bailey expects to open an additional four to six units by year's end, while it also invests in new technologies aimed to drive sales growth, operational efficiencies, and guest satisfaction. This summer, Old Carolina will launch a redesigned website, a mobile-based loyalty program, and an online ordering system.

For a look at the menu, locations and more information, visit www.oldcarolina.com

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P.O. Box 2850
North Canton, OH

Phone: (330) 209-0714

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