Mark's Pizzeria vs Donatos Pizzeria Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Mark's Pizzeria vs Donatos Pizzeria including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Mark's Pizzeria Franchise
Donatos Pizzeria Franchise
Investment $125,000 - $150,000$386,500 - $698,900
Franchise Fee $15,000$30,000
Royalty Fee 3%5%
Advertising Fee -5%
Year Founded 19821963
Year Franchised 19951991
Term Of Agreement 15 years-
Term Of Agreement 15 years-
Renewal Fee 1/3 current franchise fee-


Business Experience Requirements
 
Mark's Pizzeria Franchise
Donatos Pizzeria Franchise
Experience --

Financing Options
 
Mark's Pizzeria Franchise
Donatos Pizzeria Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/Yes-/Yes
Start-up Costs No/Yes-/Yes
Equipment No/Yes-/Yes
Inventory No/Yes-/Yes
Receivables No/No-/Yes
Payroll No/No-/Yes

Training & Support
 
Mark's Pizzeria Franchise
Donatos Pizzeria Franchise
Training As needed On-The-Job Training: 454 hours Classroom Training: 4 hours
Support Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluationsPurchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Co-op advertising, Ad slicks, Regional advertising Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations

Number of employees needed to run franchised unit: 12

Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

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Expansion Plans
 
Mark's Pizzeria Franchise
Donatos Pizzeria Franchise
US Expansion Yes-
Canada Expansion No-
International Expansion Yes-

Company Overviews

About Mark's Pizzeria

The concept and business of Mark's Pizzeria began in 1982 as one of both necessity and inspiration to the founder, Mr. Mark Crane. With 29 restaurants across the Greater Rochester area, we serve up the tastiest pizza, calzones, subs, and wings outside of Italy! We'd like to thank our Rochester customers for voting us as the #1 Best Pizza in Rochester SIX times! For over 35 years, we've been providing delicious, quality food and service with a smile.

Mark's Pizzeria began humbly in 1982 as a small pizza restaurant in Palmyra founded by Mark Crane. Even back then, our goals were to always put customers first and to make sure they left with a smile on their face. As we expanded to Fairport, Victor, Penfield, and other cities across Rochester, quality and service remained ingrained in our culture. We still use fresh dough that's made in-store every day, and natural ingredients you can actually taste. Whether you're ordering a hot sandwich, a loaded bomber sub, or a sheet pizza, you know that you're getting quality ingredients.

At Mark's Pizzeria, we serve great food and treat our customers like family. We're proud to know our regulars, and some of our patrons have been coming to us for decades. Kids always get a free slushy, and everybody gets a taste of our classic Grandma's fried dough with cinnamon sugar; it's our way of saying thank you to the community. Whether you're a first-time visitor or a repeat customer, we'll always provide friendly service with a smile. Stop by today to see the Mark's Pizzeria way of doing things!

On top of that, we're also excited to offer you valuable coupons, redeemable in all locations across the Greater Rochester area. With virtually any order, you instantly qualify for one of our coupons, which you can use when ordering online or when you come to one of our restaurants. Just print out the applicable coupon, or enter the coupon code at checkout! After all, what's better than good food and good company? We can't think of much else, so why not have some of our amazing pizza with your loved ones?

About Donatos Pizzeria

BE A PART OF A PIZZA BUSINESS THAT'S ON THE RISE. With $1,300 in his pocket and a dream to own his own business, Jim Grote bought a small pizzeria on the south side of Columbus, Ohio and went to work to create a business that was truly unique. Although Donatos has grown and moved into almost 200 neighborhoods, our belief remains the same: "Treat people the way you want to be treated."
You are responsible for:
* Leasehold improvements
* Leasing or purchasing equipment
* Hiring and restaurant operation
Donatos provides:
* Product formulas and operational systems
* Store design guidance
* Equipment ordering guidance
* Edge-u-cation training
* Cultural orientation
* Operations manual
* Periodic evaluations
* Ongoing support
Additional information and qualifications:
Single-Store and Multi-Unit Development Agreements are available depending upon prospective Franchise Partner qualifications as well as geographical considerations. Prospective Franchise Partner groups need to designate an Operating Partner who must live in the area to be developed and possess prior restaurant or retail management and supervision experience commensurate with the number of restaurants to be developed. An Operating Partner may also be a member of the Franchise Group. A full Franchise Application, including a Personal Financial Statement, needs to be submitted for each member of the Franchise Partner group. If the Operating Partner is a separate individual, they will need to submit a full resume with work history and skill-set qualifications.

The total investment necessary to begin operation of a Donatos franchised business is $386,500 to $698,900. This includes $40,500 to $42,500 that must be paid to the franchisor or its affiliate. If this is the second Donatos franchised business, you choose to receive additional training services or you hire a Donatos Manager for your franchised business, you must pay the franchisor an additional $15,000 to $40,000.

The company continues to franchise throughout the Midwest, South and Southeast, with franchised locations serving pizza, subs, salads and desserts.
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#181 in Franchise 500 for 2020.
#313 in Franchise 500 for 2021.