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Below is an in-depth analysis and side-by-side comparison of Desert Moon-Fresh Mexican Grille vs Quesada including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $264,500 - $454,000 | $150,700 - $234,200 |
Franchise Fee | $25,000 | $20,000 |
Royalty Fee | 5% | 6% |
Advertising Fee | - | 3% |
Year Founded | 1992 | - |
Year Franchised | 1999 | - |
Term Of Agreement | 15 years | - |
Term Of Agreement | 15 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | Yes/No | -/- |
Equipment | Yes/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | 2 week training program is designed to prepare you for the challenges of opening, operating and growing your own business. Training will take place at our training facility in Toronto. You will receive additional training when the restaurant is ready to open. |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | We will be with you before, during and after opening to help you apply what you have learned in training and to make sure your opening goes as planned. Then, on a monthly basis, we will meet with you at your restaurant to help you improve operations and local restaurant marketing. |
Marketing | Co-op advertising, Ad slicks, Regional advertising | We will redirect the majority of your advertising contributions back into your market to help you drive customers through your doors. As we grow the chain, we will develop regional and national advertising in consultation with our franchisees who will serve on our advertising councils. |
Operations |
66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | Yes |
International Expansion | No | - |
During a visit to Arizona, founder Kevin Rink fell in love with the area's Southwestern cuisine and decided to bring it back with him to New York. The company opened its first cafe in the Jefferson Valley Mall in Yorktown Heights, New York. The restaurants serve traditional as well as nontraditional Mexican fare at establishments throughout the East Coast.