Denny's vs Baton Rouge Restaurant Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Denny's vs Baton Rouge Restaurant including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Denny's Franchise
Baton Rouge Restaurant Franchise
Investment $305,000 - $2,404,695$1,600,000 - $1,800,000
Franchise Fee $10,000 - $30,000$60,000
Royalty Fee 4.5%-7%5%
Advertising Fee 3%-3.5%2%
Year Founded 1953-
Year Franchised 1984-
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee $10K for 10 years-


Business Experience Requirements
 
Denny's Franchise
Baton Rouge Restaurant Franchise
Experience
  • Industry experience
  • General business experience
  • Operations experience
    		• -

    Financing Options
     
    Denny's Franchise
    Baton Rouge Restaurant Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/No
    Start-up Costs No/YesNo/No
    Equipment No/YesNo/No
    Inventory No/YesNo/No
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    Denny's Franchise
    Baton Rouge Restaurant Franchise
    Training On-The-Job Training: 91 hours Classroom Training: 16 hours Additional Training: At existing Denny's restaurantsA twelve-week training program is mandatory at the franchisee's expense.
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet PlatformA successful opening is a critical step in the development of a B�ton Rouge Franchise Operation. We assist the franchisee and his management team with a "hands-on" support team for the first 30 days of operation.

    The main function of the franchisor is to assist the franchise system. This means providing ongoing phone calls, restaurant visits and consultations to ensure all B�ton Rouge's systems, specifications, and standards are in place, resulting in consistent operations, above average sales, and excellent profitability.

    B�ton Rouge offers full support in all areas of accounting, menu development, marketing, financial planning, and system implementation.
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media Website development Email marketing Loyalty program/app-
    Operations 44% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 80

    Absentee Ownership Allowed

    		B�ton Rouge insists on having an owner/operator on-site. Ideally, we would prefer a proprietorship, but consideration is given to partnerships. We insist that one of the partners be responsible for the day-to-day on-site operation of the restaurant.

    Expansion Plans
     
    Denny's Franchise
    Baton Rouge Restaurant Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Denny's

    In 1953, Harold Butler opened Danny's Donuts, a Lakewood, California, stand that served coffee and doughnuts 24 hours a day. The following year, the stand grew and its name was changed to Danny's Coffee Shops. Five years later, there were 20 shops in the chain, and the company changed its name to Denny's. Denny's locations serve breakfast, lunch and dinner choices 24 hours a day. Denny's New & Emerging Markets incentive program is designed to help us recruit exceptional new franchisees to seize valuable market share in new & emerging markets. Under the program, new franchisees can save up to $1 million by developing 4 new restaurants in new & emerging markets. The estimated savings include reduced: initial fees, royalty rate, marketing fees, market planning fee, store design fees, NRO training, and MGIP (development fees). With a flexible, cost-effective prototype & best-in-class systems, Denny's is positioned for sustained franchise growth.

    The total investment necessary to begin operation of a Denny’s franchise is from $1,330,525.50 to $2,404,695.50 for a Denny’s Heritage facility; from $305,000 to $826,000 for a nontraditional Denny’s, including The Den; and from $1,025,528.50 to $1,659,695.50 for Denny’s within a Travel Center (these numbers exclude real estate). This includes the initial franchise fee of $10,000 to $30,000 and the New Restaurant Opening fee of $0 to $36,000, for a total of $10,000 to $66,000, which must be paid to the franchisor or affiliate.

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    #83 on Franchise 500 for 2021  Not on Franchise 500 for 2020


    About Baton Rouge Restaurant

    Baton Rouge is a division of Imvescor Restaurants Inc.The Canadian and American markets are full of new openings and business opportunities. Baton Rouge aims to develop its territory strategically with restaurants of a high calibre. The franchisees of Baton Rouge benefit from a turnkey concept with a well-established history. Our services include site selection, lease negotiations, architectural design, interior decoration, marketing and promotional support, market studies, and ongoing operational support and training.