McDonald's vs Roy Rogers Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of McDonald's vs Roy Rogers including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
McDonald's Franchise
Roy Rogers Franchise
Investment $1,314,500 - $2,306,500$767,250 - $1,580,950
Franchise Fee $45,000$30,000
Royalty Fee 4%5%
Advertising Fee 4%+3%
Year Founded 19551968
Year Franchised 19552003
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee $45K-


Business Experience Requirements
 
McDonald's Franchise
Roy Rogers Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
    		• -

    Financing Options
     
    McDonald's Franchise
    Roy Rogers Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/Yes
    Start-up Costs No/NoNo/Yes
    Equipment No/YesNo/Yes
    Inventory No/NoNo/Yes
    Receivables No/NoNo/Yes
    Payroll No/NoNo/Yes

    Training & Support
     
    McDonald's Franchise
    Roy Rogers Franchise
    Training On-The-Job Training: 500 hours Classroom Training: 72 hours Additional Training: At local McDonald's restaurant On-The-Job Training: 25 hours Classroom Training: 25 hours
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Purchasing Co-ops Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
    Operations 82% of all franchisees own more than one unit

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    McDonald's Franchise
    Roy Rogers Franchise
    US Expansion YesYes
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About McDonald's

    Ray Kroc, a milkshake mixer salesman, ventured to California in 1954 to visit McDonald's hamburger stand, where he heard they were running eight mixers at once. Kroc was impressed by how rapidly customers were served and, seeing an opportunity to sell many more milkshake machines, encouraged brothers Dick and Mac McDonald to open a chain of their restaurants. Kroc became their business partner and opened the first McDonald's in Des Plaines, Illinois in 1955.
    McDonald's brand is in 122 countries around the world. Thirty thousand locations serve 51 million customers each day. More than 70 percent of McDonald's restaurants around the world are owned and operated by independent local business people. Most standalone McDonald's restaurants offer both counter and drive-through service, with indoor and sometimes outdoor seating. The Drive-Thru, Auto-Mac, or McDrive as it is known in many countries, often has separate stations for placing, paying for, and picking up orders, though the former two steps are frequently combined. In some countries "McDrive" locations near highways offer no counter service or seating. In contrast, locations in high-density city neighborhoods often omit drive-through service.


    "Top   ""  "Entrepreneur

      "franchiserankingscom"                                                                                                                         
    #7 on Franchise Rankings.com                                                                                                                                                            
    #3 in Canada's top franchises.
    #3 in Franchise 500 for 2020
    #11 in Franchise 500 for 2021










    About Roy Rogers

    Roy Rogers' restaurants provide a wide variety of appealing, prepared-to-order foods with quality and freshness that set a new standard in the quick service segment. For over 35 years Roy Rogers has been offering the 'Big Three' - hamburgers, chicken and roast beef. Our "Choose any side" option includes French fries, baked and mashed potatoes, fresh fruit cup, cole slaw, baked apples, tossed salad or baked beans. Our signature Fixin's Bar enables guests to dress their sandwich the way they like it without the need for a special order. Our signature freshness is made possible through our unwillingness to compromise on ingredients or technique...a difference our guests notice. There is no single factor that accounts for the powerful appeal of the Roy Rogers concept. Rather, it's a combination of many strategic, operational and promotional elements - all focused on the common goal of operational efficiency and total guest satisfaction that makes Roy Rogers so appealing as a restaurant and as a business opportunity.

    WHY ROYS?: Widespread Appeal

    At Roy Rogers Restaurants, there's something for everyone, as evident by the diversity of our guests. On any given day, Roy Rogers widespread appeal will see executives stopping in for a delicious breakfast or business lunch, friends meeting for a midday meal, families with young children, or senior citizens enjoying an evening out.

    Fresh, Prepared-to-Order Products

    Inviting, Comfortable Decor

    Roy Rogers wants its guests to feel right at home. The informal Western decor of our restaurants is just right for family and casual dining, and personal attention and cleanliness are paramount among the high standards we set for our managers and associates.



    "Entrepreneur
    #330 in Franchise 500 for 2020.