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Below is an in-depth analysis and side-by-side comparison of McDonald's vs Zoup! Fresh Soup Company including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $1,314,500 - $2,306,500 | $355,900 - $648,500 |
Franchise Fee | $45,000 | $39,900 |
Royalty Fee | 4% | 6% |
Advertising Fee | 4%+ | 1% |
Year Founded | 1955 | 1998 |
Year Franchised | 1955 | 2003 |
Term Of Agreement | 20 years | 5 years, Renewable for 3 additional 5 year periods |
Term Of Agreement | 20 years | 5 years, Renewable for 3 additional 5 year periods |
Renewal Fee | $45K | - |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | No/No | No/Yes |
Equipment | No/Yes | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | On-The-Job Training: 500 hours Classroom Training: 72 hours Additional Training: At local McDonald's restaurant | On-The-Job Training: 72 hours Classroom Training: 40 hours |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
82% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 - 14 Absentee Ownership Allowed |
Expansion Plans |
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US Expansion | Yes | No |
Canada Expansion | No | Yes |
International Expansion | Yes | No |
The first Zoup! opened in 1998 in Southfield, MI, a suburb of Detroit. Over the next five years, the founders opened five more Detroit-area locations, and in 2003 they began to franchise the concept. Zoup! restaurants feature 12 rotating daily varieties of soup, including low-fat, vegetarian, gluten and dairy free options. Made-to-order salads, sandwiches and baked goods are also available.