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Updated RecentlyPotbelly Sandwich Shop vs Pocket Deli Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Potbelly Sandwich Shop vs Pocket Deli including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $534,950 - $874,000 | $145,250 - $386,500 |
| Franchise Fee | $40,000 | $35,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | Up to 4% | - |
| Year Founded | 1977 | 2019 |
| Year Franchised | 2009 | 2019 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/Yes | -/- |
| Start-up Costs | -/Yes | -/- |
| Equipment | -/Yes | -/- |
| Inventory | -/Yes | -/- |
| Receivables | -/Yes | -/- |
| Payroll | -/Yes | -/- |
Training & Support |
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| Training | All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours | - |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
| Marketing | Ad Templates Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations | - | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | - | - |
| International Expansion | Yes | - |
Company Overviews
About Potbelly Sandwich Shop
From its humble beginnings as a small antique store on Chicago's North Side, Potbelly has grown from one to more than 200 shops serving neighborhoods in 12 states. Potbelly's unique experience is defined by its combination of toasty warm sandwiches, hand-dipped shakes, tasty made-to-order salads, live local music, as well as friendly and lively people. Potbelly has built a passionate, loyal following of fans that spread the word about the fun, energetic atmosphere and great food.
#131 in Franchise 500 for 2020.
About Pocket Deli
!["Pocket]("https://fddexchange.com/wp-content/uploads/2020/06/Pocket-Deli-300x113.jpg")
Pocket Deli is excited to announce the availability of Franchises
throughout the United States. We are committed to the growth of Pocket
Deli and bringing what we believe to be the Best Sandwich Experience to
everyone.
The total investment necessary to receive the initial fast-casual
business and industry training as well as the initial required opening
expenses for the select trainees that become a Pocket Deli Single Unit
franchised business is $145,250 to $206,500. The initial fee includes
the $15,000 Preliminary Agreement Fee, that must be paid to the
franchisor for the Site Manual and associated training; and a $20,000
for the Establishment Agreement Fee, that must be paid to the franchisor
for the fast-casual Business and Industry Manual and associated
training, plus for those select trainees who become Pocket Deli
Franchisees the Pocket Deli initial Inventory package amount of $12,000
to secure your chosen territory.
The total investment necessary to begin operation of a Pocket Deli Area Development franchise business is $220,250 to $386,500. This includes the Initial Fees for the first unit and the Development Fee of $75,000 for all additional units that you are agreeing to open over time. The Development Fee must be paid to the franchisor at the time you sign the first Ongoing Franchise Agreement.
The total investment necessary to begin operation of a Pocket Deli Area Development franchise business is $220,250 to $386,500. This includes the Initial Fees for the first unit and the Development Fee of $75,000 for all additional units that you are agreeing to open over time. The Development Fee must be paid to the franchisor at the time you sign the first Ongoing Franchise Agreement.