Advertising Agency’s creative branding expertise key to decision
SmithGifford, a nationally recognized advertising agency and one of the fastest growing Ad firms in the Washington, D.C. area, announced today its selection as the agency of record for Roy Rogers Restaurants. With more than 50 locations throughout the mid-Atlantic region, Roy Rogers is a highly recognized restaurant chain that has become an icon of familiarity since the 1960s. “After a wide review of agencies, +SmithGifford’s proven track record of creative branding made a huge impression on us,” said Roy Rogers’ Co-president, Jim Plamondon. “We want to create an advertising campaign to build on our successes of the past and enhance our brand as we grow the business. To increase our market share, we intend to expand our existing number of corporate owned and franchised locations in the region. To do this successfully, we needed a brand strategy that capitalizes on our unique company heritage while forging a clear direction for our restaurants moving forward. +SmithGifford demonstrated to us that they have this ability.” +SmithGifford will focus on enhancing Roy Rogers’ image through a combination of buzz marketing campaigns, as well as radio spots and in-store promotions. “Roy Rogers is an exciting win for us in that the brand is solid and respected,” said Matt Smith CEO of +SmithGifford. “In fact, Roy Rogers opened its first restaurant here in Falls Church when I was a kid. Everyone who grew up in the mid-Atlantic region remembers eating at Roy Rogers. It’s one of the only QSRs that can garner such positive emotional feelings. What we need to do as creative-based advertisers is to reach back to those emotions and leverage it to a new generation.” #### About Roy Rogers Restaurants The Frederick, Maryland-based Roy Rogers Franchise Company is the franchisor for Roy Rogers Restaurants, which consists of 15 corporate restaurants and 41 franchise locations in the mid-Atlantic region. The website is www.royrogersrestaurants.com.
About +SmithGifford Living by the motto “think bigger” +SmithGifford is a group of people with plus size agency and client experience packed into a small building. Starting their creative-focused advertising agency in a garage, and planning to stay there, +SmithGifford is one of the fastest growing advertising firms in the mid-Atlantic region. Focused on a simple strategy of using the clients Brand Truth in marketing, the agency uses its most valued assets�its creativity and branding experience�to enhance the quality and image of their client’s brands. The agency’s client list includes AOL, AOL Instant Messenger, Brown’s Car Stores, Discovery Channel Stores, Crystal City, Prometheus Labs, the S.S. United States Foundation and Titan America. The website is www.smithgifford.com.
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