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Below is an in-depth analysis and side-by-side comparison of NaturaLawn vs Truly Nolen including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $47,500 - $112,650 | $3,600 - $300,500 |
Franchise Fee | $9,500 - $29,500 | $25,000 |
Royalty Fee | 7-9% | 7% |
Advertising Fee | none | - |
Year Founded | 1987 | 1938 |
Year Franchised | 1989 | 1996 |
Term Of Agreement | 5 years | 5 years |
Term Of Agreement | 5 years | 5 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/Yes |
Start-up Costs | No/Yes | No/Yes |
Equipment | No/Yes | No/Yes |
Inventory | No/Yes | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | On-The-Job Training: 51-90 hours Classroom Training: 24-40 hours Additional Training: At regional location | At specific training centers |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
Marketing | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing | Co-op advertising, Ad slicks, National media, Regional advertising |
Operations |
16% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 6 Absentee ownership of franchise is allowed. (97% of current franchisees are owner/operators) |
Franchise can be run from home. 3% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | Yes |
International Expansion | No | Yes |
NaturaLawn of America was launched in 1987 by Philip Catron. The company uses organic-based fertilization along with an integrated pest management program. Since franchising began in 1989, NaturaLawn of America has grown to over 90 franchise licenses in 25 states. We are an organic-based lawn care company generating annual revenues in excess of $53 million and serving over 80,000 customers.
Truly Nolen was founded in 1938 by Truly David Nolen. It incorporated in 1960 and began franchising in 1996. Based in Tucson, Arizona, the company is family owned.
Existing pest control or lawn care businesses can purchase conversion franchises.
Truly David Nolen - Shortly after graduating from the University of Florida with a degree in Entomology, Truly David Nolen joined forces with his father, Truly Wheatfield Nolen to expand and improve the pest control business. With third generation Scott Nolen as President, a dynasty was born. Scott's background in research and development has led to the development of natural techniques and inventions used in our family friendly approach to pest control.
Now, Truly Nolen boasts over 80 offices located in Arizona, California, Florida, Nevada, New Mexico, Texas and Utah. The company services more than 150,000 customers and employs about 1,100 partners, with almost 50 percent service technicians. Domestic franchises are offered throughout the United States. International franchises are also established in over 30 countries.
Truly Nolen is seeking entrepreneurial minded individuals who want to own their own business.
Are you a hardworking, dedicated professional? Looking to take control of your career and determine your own worth? Ready to start working for yourself? If so, Truly Nolen may be your answer.
Truly Nolen is now seeking entrepreneurial minded individuals in your area who have a true desire and motivation to own and grow their own business to join their franchise family.
As a Truly Nolen Franchisee, you receive:
* Strong Branding recognition
* Industry Experience
* Over 70 years of pest, lawn and termite control experience
* Benefits Package
* Technical Support
* Proven Business Systems
* Constant and Consistent Support
* A Great Start Up Opportunity - where you can be in Business for yourself, but not by yourself