Valpak vs Homes & Land Magazine Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Valpak vs Homes & Land Magazine including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Valpak Franchise
Homes & Land Magazine Franchise
Investment $32,500 - And Up$45,500 - $114,000
Franchise Fee $15,000 - $17,500$27,000
Royalty Fee 010.5%
Advertising Fee --
Year Founded 19681973
Year Franchised 19881984
Term Of Agreement 10 years10 years
Term Of Agreement 10 years10 years
Renewal Fee -5000


Business Experience Requirements
 
Valpak Franchise
Homes & Land Magazine Franchise
Experience
  • General business experience
  • Sales and management skills
    		• -

    Financing Options
     
    Valpak Franchise
    Homes & Land Magazine Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/Yes
    Start-up Costs No/YesNo/No
    Equipment No/YesNo/No
    Inventory No/YesNo/No
    Receivables No/YesNo/No
    Payroll No/YesNo/No

    Training & Support
     
    Valpak Franchise
    Homes & Land Magazine Franchise
    Training On-The-Job Training: 44 hours Classroom Training: 67 hours -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform-
    Marketing Co-op Advertising Ad Templates Social media SEO Website development Email marketing Loyalty program/app-
    Operations Franchise can be run from home.

    5% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2

    Absentee ownership of franchise is allowed. (98% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Valpak Franchise
    Homes & Land Magazine Franchise
    US Expansion Yes-
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About Valpak

    Terry Loebal founded Valpak Direct Marketing Systems Inc. in 1968. Based in Largo, Florida, the company started franchising in 1988 and has a network of field offices throughout the United States and internationally.

    Valpak is the full-service marketing agency 35,000 businesses trust with their advertising. For more than 50 years, Valpak has supported local businesses with innovative marketing services and introduced millions of consumers to exciting local offers and opportunities. Our Blue Envelope of savings mails to more than 38 million demographically targeted households nationwide and our digital platforms host approximately 8.5 million daily unique visitors, 61% from mobile.

    Valpak has been a subsidiary of Cox Enterprises Inc. since 1991. Valpak franchisees sell co-op advertising space in direct mail packets to local businesses. The company has co-branding relationships with News America, Catalina Marketing, Yahoo! and others.

    Veteran Incentives  Franchise and training fees waived; territory fee waived for dormant territories.

    About Homes & Land Magazine

    Imagine an opportunity where the only thing holding you back is drive and know-how. What if your potential earnings were tied directly to hard work and your business acumen? Homes & Land gives you the opportunity to own a business that is diverse enough for you to find your niche in the day-to-day, yet simple enough to operate with limited manpower and low overhead that yields significant gains. Whether you are a seasoned sales superstar, a marketing guru, or even an operations mastermind this opportunity will give you the personal freedom to reach your full potential.

    Homes & Land Magazine covers more than 15,000 communities nationwide. Franchisees sell advertising space to brokers and agents, collect property information, take or obtain photographs and distribute the printed magazines. The company is owned by Homes & Land Publishing Ltd., which also publishes Rental Guide Magazine and Home Guide Magazine.
     
    Veteran Incentives 50% off franchise fee