Valpak vs Impressions On The Go Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Valpak vs Impressions On The Go including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Valpak Franchise
Impressions On The Go Franchise
Investment $32,500 - And Up$10,499 - $195,151
Franchise Fee $15,000 - $17,500$17,500 - $35,000
Royalty Fee 08%
Advertising Fee --
Year Founded 1968-
Year Franchised 1988-
Term Of Agreement 10 years5 Years +5+5+5
Term Of Agreement 10 years5 Years +5+5+5
Renewal Fee --


Business Experience Requirements
 
Valpak Franchise
Impressions On The Go Franchise
Experience
  • General business experience
  • Sales and management skills
    		• You do not need to have previous experience in the graphics field, but sales, customer service, and business management skills are important. But no matter your skills or background, we will provide the tools and training you need to run your own Impressions on the Go� business. We do, of course, expect that you have the right amount of capital to invest in the franchise.

    Financing Options
     
    Valpak Franchise
    Impressions On The Go Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesYes/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Valpak Franchise
    Impressions On The Go Franchise
    Training On-The-Job Training: 44 hours Classroom Training: 67 hours -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform-
    Marketing Co-op Advertising Ad Templates Social media SEO Website development Email marketing Loyalty program/app-
    Operations Franchise can be run from home.

    5% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2

    Absentee ownership of franchise is allowed. (98% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Valpak Franchise
    Impressions On The Go Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Valpak

    Terry Loebal founded Valpak Direct Marketing Systems Inc. in 1968. Based in Largo, Florida, the company started franchising in 1988 and has a network of field offices throughout the United States and internationally.

    Valpak is the full-service marketing agency 35,000 businesses trust with their advertising. For more than 50 years, Valpak has supported local businesses with innovative marketing services and introduced millions of consumers to exciting local offers and opportunities. Our Blue Envelope of savings mails to more than 38 million demographically targeted households nationwide and our digital platforms host approximately 8.5 million daily unique visitors, 61% from mobile.

    Valpak has been a subsidiary of Cox Enterprises Inc. since 1991. Valpak franchisees sell co-op advertising space in direct mail packets to local businesses. The company has co-branding relationships with News America, Catalina Marketing, Yahoo! and others.

    Veteran Incentives  Franchise and training fees waived; territory fee waived for dormant territories.

    About Impressions On The Go

    Impressions on the Go� is on the go. We are expanding our operations and offering the opportunity to qualified candidates to become one of our Impressions on the Go� franchise owners. With established exclusive systems in place � from business, software, printing, design, production and installation to customer service, hiring, training, marketing and sales � we've got you covered. To enable franchisees to grow their business while maximizing their return on investment, we have two vehicle wrap franchise options or phases. 1. All new franchisees begin with the Mobile Franchise Option. This allows the franchisee to initially focus on building a client base without having to immediately invest in a production site with equipment and employees. In this way, franchisees can reach: profitability more quickly, maximize their return on investment and learn all of the non-production aspects of the business first including marketing, design, installation, and customer service. Phase 1: The Mobile Franchise Option [Investment Range: $10,449 to $38,900] 2. Once new franchisees successfully build a client base, they may choose to apply for the second vehicle wrap franchise option or phase - the Site Franchise Option. This option will allow franchisees to bring their vehicle wrap production in-house to maximize their margins. (Existing vehicle wrap businesses that wish to convert to an Impressions On The Go� franchise may apply directly for this option.) Phase 2: (optional) The Site Franchise Option [Investment Range:$139,650 to $195,151]