BurritoVille vs Johnny Rockets Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of BurritoVille vs Johnny Rockets including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
BurritoVille Franchise
Johnny Rockets Franchise
Investment $100,000 - $500,000$581,000 - $877,000
Franchise Fee $25,000$49,000
Royalty Fee 6%5%
Advertising Fee 2%-
Year Founded 19921986
Year Franchised 20041987
Term Of Agreement -10 years w/two 5-year options
Term Of Agreement -10 years w/two 5-year options
Renewal Fee --


Business Experience Requirements
 
BurritoVille Franchise
Johnny Rockets Franchise
Experience - You and/or a business partner(s) must have at least two years restaurant owner/operator experience.

You and/or a business partner(s) must have a net worth of $500 thousand per unit, and available liquid capital of $200 thousand per unit, or more, (net worth of $1.5 million per unit, and available liquid capital of $500 thousand per unit, or more, outside of the U.S.), in order to qualify for development of up to five units.

Development of six units or more will be considered on a case by case basis, pending your net worth and available liquid capital.


Financing Options
 
BurritoVille Franchise
Johnny Rockets Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/NoNo/No
Start-up Costs No/NoNo/No
Equipment No/NoNo/No
Inventory No/NoNo/No
Receivables No/NoNo/No
Payroll No/NoNo/No

Training & Support
 
BurritoVille Franchise
Johnny Rockets Franchise
Training *Our proven training program will teach you everything you need to know in order to operate your new restaurant. *You'll receive in-depth training that will consist of practical and on-site training. This training covers a full range of pertinent topics on the BurritoVille concept. -
Support *The minute you become part of our family, you will receive full support from our field consultants. *As a Franchisee, you will have support before, during and after you open your restaurant Regularly scheduled meetings, product tasting and updated methods of operating are an integral part of your Franchise. *Continuing research and menu development *On-going product sourcing * We will work with you to find a suitable location for your restaurant *We will assist you in lease negotiations *We will provide you with design and construction as well as guide you to the right equipment suppliers Meetings, Grand opening, Field operations/evaluations
Marketing *Your restaurant will enjoy comprehensive marketing programs including promotions and point-of-sale materials *Our marketing experience will guide you through all marketing activities *Your restaurant will benefit from our many levels of advertising National media, Regional advertising
Operations - Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 48 - 53

Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators)

Expansion Plans
 
BurritoVille Franchise
Johnny Rockets Franchise
US Expansion Yes-
Canada Expansion NoNo
International Expansion NoYes

Company Overviews

About BurritoVille

BurritoVille is a "Fresh-Mex", fast-casual, quick serve restaurant concept with the core menu items consisting of oversized burritos, quesadillas, tacos, and a complete Mexican menu. The concept of BurritoVille was developed from the northern California cuisine known as "Mission Style Mexican," and uses no pork, lard or frozen products. All items are made fresh from scratch, including chicken, beef, grilled vegetables, and all salsas, as well as 7 varieties of tortilla, which is unique in the QSR Mexican marketplace. The BurritoVille menu is all made to order and is high quality, fresh and affordable with an emphasis on healthier better-for-you menu items. In addition, BurritoVille has a large variety of vegetarian offerings and most items can be made dairy-free. At Burritoville, we believe that successful franchising is a partnership between headquarters and owner/operators. We're here to offer our years of experience and know-how in the food service and restaurant industry to our franchisee partners. Together we ensure the finest retail dining experience possible for customers across the country. Our goal is to achieve high average unit volume in densely populated areas. This goal can be achieved with BurritoVille's fast-casual approach within an exciting quick-casual atmosphere. With a commitment to excellent customer service, high quality and fresh ingredients, BurrittoVille garners between a $7.25 and $8.50 customer check average. In addition, BurritoVille has retained a renowned restaurant designer who has created some of the nation's hottest restaurant concepts.

About Johnny Rockets

Johnny Rockets is an international restaurant chain that offers the food, fun and friendliness of classic, timeless, feel-good Americana. Every Johnny Rockets restaurant serves simple, great-tasting food from a menu of all-American favorites, including our juicy hamburgers, crispy American Fries, classic sandwiches and rich, delicious hand-dipped shakes and malts. It's the place to go for friendly service, flavorful food, uplifting music and relaxed, casual fun. With annual sales in excess of $300 million, Johnny Rockets is a time-tested brand with an extraordinarily high awareness level, a loyal customer base and a broad demographic appeal. The all-American theme is one that has proven to be universal and that leaps across all geographic and cultural boundaries. It easily translates into any language and relates to the best concepts of America, around the globe. Throughout the world, people appreciate the stereotypical home-cooked goodness of classic comfort foods; smiling, outgoing service and a bright, clean, cheerful atmosphere.

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