Smoothie King vs Baskin-Robbins Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Smoothie King vs Baskin-Robbins including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Smoothie King Franchise
Baskin-Robbins Franchise
Investment $269,550 - $845,985 $123,952 - $558,830
Franchise Fee $30,000 $12,500 - $25,000
Royalty Fee 6% 5.9%
Advertising Fee 3% 5%
Year Founded 1987 1945
Year Franchised 1988 1948
Term Of Agreement 10 years -
Term Of Agreement 10 years -
Renewal Fee - -


Business Experience Requirements

 
Smoothie King Franchise
Baskin-Robbins Franchise
Experience
  • General business experience
  • Marketing skills

  • Industry experience
  • General business experience
  • Marketing skills

  • Financing Options

     
    Smoothie King Franchise
    Baskin-Robbins Franchise
      In-House/3rd Party In-House/3rd Party
    Franchise Fees No/No No/Yes
    Start-up Costs No/Yes No/Yes
    Equipment No/Yes No/Yes
    Inventory No/Yes No/Yes
    Receivables No/No No/Yes
    Payroll No/No No/Yes

    Training & Support

     
    Smoothie King Franchise
    Baskin-Robbins Franchise
    Training - On-The-Job Training: 2.5 weeks Classroom Training: 2.5 weeks
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform
    Marketing Co-op advertising, Ad slicks, National media Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
    Operations 60% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 6 - 9

    Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators)

    Absentee ownership of franchise is NOT allowed.


    Expansion Plans

     
    Smoothie King Franchise
    Baskin-Robbins Franchise
    US Expansion Yes Yes
    Canada Expansion No No
    International Expansion Yes Yes

    Start-Up Costs and Fees Mobile

    Investment
    Smoothie King Franchise
    $269,550 - $845,985
    Baskin-Robbins Franchise
    $123,952 - $558,830
    Franchise Fee
    Smoothie King Franchise
    $30,000
    Baskin-Robbins Franchise
    $12,500 - $25,000
    Royalty Fee
    Smoothie King Franchise
    6%
    Baskin-Robbins Franchise
    5.9%
    Advertising Fee
    Smoothie King Franchise
    3%
    Baskin-Robbins Franchise
    5%
    Year Founded
    Smoothie King Franchise
    1987
    Baskin-Robbins Franchise
    1945
    Year Franchised
    Smoothie King Franchise
    1988
    Baskin-Robbins Franchise
    1948
    Term Of Agreement
    Smoothie King Franchise
    10 years
    Baskin-Robbins Franchise
    -
    Renewal Fee
    Smoothie King Franchise
    -
    Baskin-Robbins Franchise
    -


    Business Experience Requirements

    Experience
    Smoothie King Franchise

  • General business experience
  • Marketing skills
  • Baskin-Robbins Franchise

  • Industry experience
  • General business experience
  • Marketing skills

  • Financing Options

      In-House/3rd Party
    Franchise Fees
    Smoothie King Franchise
    No/No
    Baskin-Robbins Franchise
    No/Yes
    Start-up Costs
    Smoothie King Franchise
    No/Yes
    Baskin-Robbins Franchise
    No/Yes
    Equipment
    Smoothie King Franchise
    No/Yes
    Baskin-Robbins Franchise
    No/Yes
    Inventory
    Smoothie King Franchise
    No/Yes
    Baskin-Robbins Franchise
    No/Yes
    Receivables
    Smoothie King Franchise
    No/No
    Baskin-Robbins Franchise
    No/Yes
    Payroll
    Smoothie King Franchise
    No/No
    Baskin-Robbins Franchise
    No/Yes

    Training & Support

    Training
    Smoothie King Franchise
    -
    Baskin-Robbins Franchise
    On-The-Job Training: 2.5 weeks Classroom Training: 2.5 weeks
    Support
    Smoothie King Franchise
    Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
    Baskin-Robbins Franchise
    Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform
    Marketing
    Smoothie King Franchise
    Co-op advertising, Ad slicks, National media
    Baskin-Robbins Franchise
    Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
    Operations
    Smoothie King Franchise
    60% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 6 - 9

    Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators)

    Baskin-Robbins Franchise

    Absentee ownership of franchise is NOT allowed.


    Expansion Plans

    US Expansion
    Smoothie King Franchise
    Yes
    Baskin-Robbins Franchise
    Yes
    Canada Expansion
    Smoothie King Franchise
    No
    Baskin-Robbins Franchise
    No
    International Expansion
    Smoothie King Franchise
    Yes
    Baskin-Robbins Franchise
    Yes

    Company Overviews

    About Smoothie King

    When visits to various doctors did little to relieve the allergies Steve Kuhnau was suffering from, the nurse began reading up on nutrition, hoping a change in diet would help his symptoms. Once he began eating fresh foods and cutting fat out of his diet, Kuhnau started feeling better. His next task was to find a way to tackle the midday fatigue caused by hypoglycemia. Using his nursing expertise and the drink mixing experience he gained as a soda jerk in high school, Kuhnau began experimenting with high protein drinks. The resulting product combined fresh fruits, vitamins and other supplements and inspired the creation of Kuhnau's company, Smoothie King.
    Each Smoothie King store sells smoothies and a variety of vitamins, minerals, low fat snacks and nutritional supplements. Offering 40 percent off its initial franchise fee agreements for the first 40 agreements in 2013 IN St. Louis.

    The total investment necessary to begin operation of a traditional Smoothie King Business ranges from for an end-cap or in-line location, $269,550 to $545,035, and for a free-standing drive-thru location, $577,100 to $845,985. This includes $28,250 to $36,990 that must be paid to the franchisor.
    If you sign an Area Development Agreement, you also must pay the franchisor a development fee of $12,500 for each Smoothie King franchise you commit to develop after the first franchise. You must develop a minimum of 5 Smoothie King Businesses under the Area Development Agreement.
    Veteran Incentives  20% off franchise fee
    ""  "Entrepreneur

    #14 in Franchise 500 for 2020.
    #19 in Franchise 500 for 2021.







    About Baskin-Robbins

    As a teenager in the 1930s, Irv Robbins managed an ice cream shop in Tacoma, Washington. Bored with serving traditional flavors like chocolate and vanilla, Robbins began experimenting, mixing fruit and candies into the ice cream. After serving in World War II, Robbins bought an ice cream parlor in Glendale, California. Three years later, he convinced his brother-in-law, Burt Baskin, to join the business. The two men flipped a coin to see whose name would go first on the sign. Baskin won, and in 1945, Baskin-Robbins was born. Today, Baskin-Robbins has locations in more than 50 countries, each serving the company's famous 31 flavors of ice cream as well as frozen yogurt, sherbet, cakes and drinks. Baskin-Robbins is a subsidiary of Allied Domecq, parent company of Dunkin' Donuts and Togo's. Franchisees may operate combination stores, co-branding Baskin-Robbins with either Dunkin' Donuts or Togo's. 

    Veteran Incentives  First-store franchise fee waived; royalty fee reduced for first 5 years
    "Top    ""    "Entrepreneur
    #100 in Canada's Top franchises.          
                                                                                                   
    "franchiserankingscom"
    #30 on Franchise Rankings.com
    #13 in Franchise 500 for 2020.
    #38 in Franchise 500 for 2021.