Mark's Pizzeria vs Domino's Pizza Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Mark's Pizzeria vs Domino's Pizza including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Mark's Pizzeria Franchise
Domino's Pizza Franchise
Investment $125,000 - $150,000$101,450 - $582,500
Franchise Fee $15,000$25,000
Royalty Fee 3%5.5%
Advertising Fee --
Year Founded 19821960
Year Franchised 19951967
Term Of Agreement 15 years10 years
Term Of Agreement 15 years10 years
Renewal Fee 1/3 current franchise fee-


Business Experience Requirements
 
Mark's Pizzeria Franchise
Domino's Pizza Franchise
Experience -
  • Industry experience
  • Successful experience in food service/retail management; entrepreneurial/equivalent experience
    		•

    Financing Options
     
    Mark's Pizzeria Franchise
    Domino's Pizza Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/Yes
    Start-up Costs No/YesNo/Yes
    Equipment No/YesNo/Yes
    Inventory No/YesNo/Yes
    Receivables No/NoNo/Yes
    Payroll No/NoNo/Yes

    Training & Support
     
    Mark's Pizzeria Franchise
    Domino's Pizza Franchise
    Training As needed-
    Support Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluationsNewsletter, Meetings, Internet, Security/safety procedures, Field operations/evaluations
    Marketing Co-op advertising, Ad slicks, Regional advertisingCo-op advertising, Ad slicks, National media
    Operations

    Number of employees needed to run franchised unit: 12

    Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

    Number of employees needed to run franchised unit: 15 - 20

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    Expansion Plans
     
    Mark's Pizzeria Franchise
    Domino's Pizza Franchise
    US Expansion Yes-
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About Mark's Pizzeria

    The concept and business of Mark's Pizzeria began in 1982 as one of both necessity and inspiration to the founder, Mr. Mark Crane. With 29 restaurants across the Greater Rochester area, we serve up the tastiest pizza, calzones, subs, and wings outside of Italy! We'd like to thank our Rochester customers for voting us as the #1 Best Pizza in Rochester SIX times! For over 35 years, we've been providing delicious, quality food and service with a smile.

    Mark's Pizzeria began humbly in 1982 as a small pizza restaurant in Palmyra founded by Mark Crane. Even back then, our goals were to always put customers first and to make sure they left with a smile on their face. As we expanded to Fairport, Victor, Penfield, and other cities across Rochester, quality and service remained ingrained in our culture. We still use fresh dough that's made in-store every day, and natural ingredients you can actually taste. Whether you're ordering a hot sandwich, a loaded bomber sub, or a sheet pizza, you know that you're getting quality ingredients.

    At Mark's Pizzeria, we serve great food and treat our customers like family. We're proud to know our regulars, and some of our patrons have been coming to us for decades. Kids always get a free slushy, and everybody gets a taste of our classic Grandma's fried dough with cinnamon sugar; it's our way of saying thank you to the community. Whether you're a first-time visitor or a repeat customer, we'll always provide friendly service with a smile. Stop by today to see the Mark's Pizzeria way of doing things!

    On top of that, we're also excited to offer you valuable coupons, redeemable in all locations across the Greater Rochester area. With virtually any order, you instantly qualify for one of our coupons, which you can use when ordering online or when you come to one of our restaurants. Just print out the applicable coupon, or enter the coupon code at checkout! After all, what's better than good food and good company? We can't think of much else, so why not have some of our amazing pizza with your loved ones?

    About Domino's Pizza

    In 1960, brothers Tom and James Monaghan borrowed $500 to purchase DomiNick's, a pizza store in Ypsilanti, Michigan. The next year, James traded his half of the business to Tom for a Volkswagen Beetle. In 1965, Tom Monaghan renamed the company Domino's Pizza LLC. The first Domino's Pizza franchise store opened in Ypsilanti, Michigan, in 1967. Tom Monaghan retired in 1998, selling 93 percent of the company to Bain Capital. In addition to regular, pan and thin-crust pizza, Domino's products include bread sticks and buffalo wings. Domino's Pizza operates more than 6,000 stores in the United States, Canada, Europe and Africa.

    The total investment ranges from $144,450 to $582,500 for a Domino's Pizza Traditional Store and $101,450 to $573,500 for a Domino's Pizza Non-Traditional Store. The franchisor estimates the payments made to them and their affiliates together with Initial Fee payments will range from $84,750 to $167,500 for a Domino's Pizza Traditional Store and $65,750 to $158,500 for a Domino's Pizza Non-Traditional Store.

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