Bruster's Real Ice Cream vs Ben & Jerry's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs Ben & Jerry's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Bruster's Real Ice Cream Franchise
Ben & Jerry's Franchise
Investment $229,200 - $1,315,000 $152,200 - $546,800
Franchise Fee $35,000 $16,000 - $37,000
Royalty Fee 5% 3%
Advertising Fee 3% 4%
Year Founded 1989 1978
Year Franchised 1993 1981
Term Of Agreement 10 years 10 years
Term Of Agreement 10 years 10 years
Renewal Fee - 50% of then current fee


Business Experience Requirements

 
Bruster's Real Ice Cream Franchise
Ben & Jerry's Franchise
Experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY
  • Are socially conscious, and active in your community.
  • Are passionate about operating an ethical, responsible business.
  • Will apply your full-time best efforts to the business.
  • Have at least two years of business management experience with P&L responsibility.
  • Have excellent business acumen, project management skills, and the ability to build and execute a business plan.
  • Are systems-oriented, and understand and value a franchise system.
  • Have the ability to recruit, train, and motivate staff, according to our standards.
  • Have a competitive drive and are committed to succeed, with realistic expectations.
  • Demonstrate honesty, integrity and humility and are a team player.
  • Possess strong interpersonal and communication skills and are fluent in English.
  • Know how to use a computer and apply technology.
  • Have a college degree or higher (preferred).
  • Have a strong credit history and a minimum net worth of $350,000, with $100,000 in liquidity (cash and securities, not including retirement accounts).

  • Financing Options

     
    Bruster's Real Ice Cream Franchise
    Ben & Jerry's Franchise
      In-House/3rd Party In-House/3rd Party
    Franchise Fees No/Yes No/Yes
    Start-up Costs No/Yes No/Yes
    Equipment No/Yes No/Yes
    Inventory No/Yes No/Yes
    Receivables No/Yes No/Yes
    Payroll No/Yes No/Yes

    Training & Support

     
    Bruster's Real Ice Cream Franchise
    Ben & Jerry's Franchise
    Training On-The-Job Training: 68 hours Classroom Training: 12 hours We’ve got a great recipe for operating a scoop shop, and a world-class team to provide “scoop-to-nuts” expertise. We guide you every step of the way, beginning with your search for the right location, to training, to marketing, and to ongoing operational support for the life of your business. On-The-Job Training: 24 hours Classroom Training: 35 hours
    Support *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
    Marketing Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support.

    Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app

    Ad Templates National Media Regional Advertising Social media Website development Email marketing
    Operations Absentee Ownership Allowed

    Number of Employees Required to Run: 15 - 30

    75% of all franchisees own more than one unit

    Absentee ownership of franchise is NOT allowed.


    Expansion Plans

     
    Bruster's Real Ice Cream Franchise
    Ben & Jerry's Franchise
    US Expansion Yes No
    Canada Expansion No No
    International Expansion No No

    Start-Up Costs and Fees Mobile

    Investment
    Bruster's Real Ice Cream Franchise
    $229,200 - $1,315,000
    Ben & Jerry's Franchise
    $152,200 - $546,800
    Franchise Fee
    Bruster's Real Ice Cream Franchise
    $35,000
    Ben & Jerry's Franchise
    $16,000 - $37,000
    Royalty Fee
    Bruster's Real Ice Cream Franchise
    5%
    Ben & Jerry's Franchise
    3%
    Advertising Fee
    Bruster's Real Ice Cream Franchise
    3%
    Ben & Jerry's Franchise
    4%
    Year Founded
    Bruster's Real Ice Cream Franchise
    1989
    Ben & Jerry's Franchise
    1978
    Year Franchised
    Bruster's Real Ice Cream Franchise
    1993
    Ben & Jerry's Franchise
    1981
    Term Of Agreement
    Bruster's Real Ice Cream Franchise
    10 years
    Ben & Jerry's Franchise
    10 years
    Renewal Fee
    Bruster's Real Ice Cream Franchise
    -
    Ben & Jerry's Franchise
    50% of then current fee


    Business Experience Requirements

    Experience
    Bruster's Real Ice Cream Franchise
    *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY
    Ben & Jerry's Franchise
  • Are socially conscious, and active in your community.
  • Are passionate about operating an ethical, responsible business.
  • Will apply your full-time best efforts to the business.
  • Have at least two years of business management experience with P&L responsibility.
  • Have excellent business acumen, project management skills, and the ability to build and execute a business plan.
  • Are systems-oriented, and understand and value a franchise system.
  • Have the ability to recruit, train, and motivate staff, according to our standards.
  • Have a competitive drive and are committed to succeed, with realistic expectations.
  • Demonstrate honesty, integrity and humility and are a team player.
  • Possess strong interpersonal and communication skills and are fluent in English.
  • Know how to use a computer and apply technology.
  • Have a college degree or higher (preferred).
  • Have a strong credit history and a minimum net worth of $350,000, with $100,000 in liquidity (cash and securities, not including retirement accounts).

  • Financing Options

      In-House/3rd Party
    Franchise Fees
    Bruster's Real Ice Cream Franchise
    No/Yes
    Ben & Jerry's Franchise
    No/Yes
    Start-up Costs
    Bruster's Real Ice Cream Franchise
    No/Yes
    Ben & Jerry's Franchise
    No/Yes
    Equipment
    Bruster's Real Ice Cream Franchise
    No/Yes
    Ben & Jerry's Franchise
    No/Yes
    Inventory
    Bruster's Real Ice Cream Franchise
    No/Yes
    Ben & Jerry's Franchise
    No/Yes
    Receivables
    Bruster's Real Ice Cream Franchise
    No/Yes
    Ben & Jerry's Franchise
    No/Yes
    Payroll
    Bruster's Real Ice Cream Franchise
    No/Yes
    Ben & Jerry's Franchise
    No/Yes

    Training & Support

    Training
    Bruster's Real Ice Cream Franchise
    On-The-Job Training: 68 hours Classroom Training: 12 hours
    Ben & Jerry's Franchise
    We’ve got a great recipe for operating a scoop shop, and a world-class team to provide “scoop-to-nuts” expertise. We guide you every step of the way, beginning with your search for the right location, to training, to marketing, and to ongoing operational support for the life of your business. On-The-Job Training: 24 hours Classroom Training: 35 hours
    Support
    Bruster's Real Ice Cream Franchise
    *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
    Ben & Jerry's Franchise
    Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
    Marketing
    Bruster's Real Ice Cream Franchise
    Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support.

    Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app

    Ben & Jerry's Franchise
    Ad Templates National Media Regional Advertising Social media Website development Email marketing
    Operations
    Bruster's Real Ice Cream Franchise
    Absentee Ownership Allowed

    Number of Employees Required to Run: 15 - 30

    Ben & Jerry's Franchise
    75% of all franchisees own more than one unit

    Absentee ownership of franchise is NOT allowed.


    Expansion Plans

    US Expansion
    Bruster's Real Ice Cream Franchise
    Yes
    Ben & Jerry's Franchise
    No
    Canada Expansion
    Bruster's Real Ice Cream Franchise
    No
    Ben & Jerry's Franchise
    No
    International Expansion
    Bruster's Real Ice Cream Franchise
    No
    Ben & Jerry's Franchise
    No

    Company Overviews

    About Bruster's Real Ice Cream

    Consistently ranked among the nation's top Franchises by Entrepreneur Magazine, Bruster's Real Ice Cream is one of the fastest growing ice cream franchises. Bruster's Real Ice Cream started as a family-owned ice cream shop in 1989 when founder Bruce Reed opened his first store in Bridgewater, PA. Bruce grew up in the food service business working at his family's diner just blocks away from where he opened the first Bruster's ice cream store. Today, Bruster's has more than 230 stores in the eastern United States from New Hampshire to Florida, with a majority of them being locally owned and operated. Bruster's Real Ice Cream has been consistently ranked by Entrepreneur magazine as one of the nation's leading franchise companies. Bruster's philosophy is very simple. We believe that ice cream is one of life's great, simple pleasures that can be shared with family and friends of all ages. Bruster's Real Ice Cream store owners and managers share in that philosophy and our commitment to providing only the highest quality products and service to our customers. They are highly skilled experts in making only the freshest ice cream with the finest ingredients. Our owners and managers continue to rotate flavors to keep their product offering new and exciting every time a customer visits the store.

    In addition, Bruster's Real Ice Cream is constantly developing and testing new products based on customer feedback.

    The total investment necessary to begin operation of a Bruster’s franchised business is between $508,000 and $1,315,000 for a freestanding Unit, between $229,200 and $584,500 for an endcapUnit. This includes $35,000 that must be paid to the Franchisor or its affiliate(s) for a Unit.

    Seeking new franchise units throughout the U.S., Asia, Canada, Central America, Middle East, Mexico, Philippines and South America    

    #54 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
    Veteran Incentives  50% off franchise fee

    ""
    In Franchise Business Reviews Top 200.

    "Top
    #23 in Gator's Top franchises.



    About Ben & Jerry's

    Ben & Jerry's is named for its founders, Ben Cohen and Jerry Greenfield, who grew up together in Merrick, Long Island. In 1978, they took a $5 correspondence course on ice-cream-making, then leased an old gas station building in Burlington, Vermont to open their first ice cream shop.  Ben & Jerry’s has over 580 franchised ice cream scoop shops and PartnerShops worldwide. We have over 350 scoop shops in the United States and over 350 scoop shops Internationally.

    Seeking new franchise units in Arizona, California, Colorado, Delaware, Florida, Georgia, Hawaii, Illinois, Kansas, Massachusetts, Maryland, Maine, North Carolina, New Jersey, New York, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Wisconsin, Australia/New Zealand, Canada and Western Europe.

    ""    "Entrepreneur

    #63 in Franchise 500 for 2020.
    #138 in Franchise 500 for 2021.