Bruster's Real Ice Cream vs Baskin-Robbins Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs Baskin-Robbins including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Bruster's Real Ice Cream Franchise
Baskin-Robbins Franchise
Investment $229,200 - $1,315,000 $123,952 - $558,830
Franchise Fee $35,000 $12,500 - $25,000
Royalty Fee 5% 5.9%
Advertising Fee 3% 5%
Year Founded 1989 1945
Year Franchised 1993 1948
Term Of Agreement 10 years -
Term Of Agreement 10 years -
Renewal Fee - -


Business Experience Requirements

 
Bruster's Real Ice Cream Franchise
Baskin-Robbins Franchise
Experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY
  • Industry experience
  • General business experience
  • Marketing skills

  • Financing Options

     
    Bruster's Real Ice Cream Franchise
    Baskin-Robbins Franchise
      In-House/3rd Party In-House/3rd Party
    Franchise Fees No/Yes No/Yes
    Start-up Costs No/Yes No/Yes
    Equipment No/Yes No/Yes
    Inventory No/Yes No/Yes
    Receivables No/Yes No/Yes
    Payroll No/Yes No/Yes

    Training & Support

     
    Bruster's Real Ice Cream Franchise
    Baskin-Robbins Franchise
    Training On-The-Job Training: 68 hours Classroom Training: 12 hours On-The-Job Training: 2.5 weeks Classroom Training: 2.5 weeks
    Support *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform
    Marketing Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support.

    Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app

    Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
    Operations Absentee Ownership Allowed

    Number of Employees Required to Run: 15 - 30

    Absentee ownership of franchise is NOT allowed.


    Expansion Plans

     
    Bruster's Real Ice Cream Franchise
    Baskin-Robbins Franchise
    US Expansion Yes Yes
    Canada Expansion No No
    International Expansion No Yes

    Start-Up Costs and Fees Mobile

    Investment
    Bruster's Real Ice Cream Franchise
    $229,200 - $1,315,000
    Baskin-Robbins Franchise
    $123,952 - $558,830
    Franchise Fee
    Bruster's Real Ice Cream Franchise
    $35,000
    Baskin-Robbins Franchise
    $12,500 - $25,000
    Royalty Fee
    Bruster's Real Ice Cream Franchise
    5%
    Baskin-Robbins Franchise
    5.9%
    Advertising Fee
    Bruster's Real Ice Cream Franchise
    3%
    Baskin-Robbins Franchise
    5%
    Year Founded
    Bruster's Real Ice Cream Franchise
    1989
    Baskin-Robbins Franchise
    1945
    Year Franchised
    Bruster's Real Ice Cream Franchise
    1993
    Baskin-Robbins Franchise
    1948
    Term Of Agreement
    Bruster's Real Ice Cream Franchise
    10 years
    Baskin-Robbins Franchise
    -
    Renewal Fee
    Bruster's Real Ice Cream Franchise
    -
    Baskin-Robbins Franchise
    -


    Business Experience Requirements

    Experience
    Bruster's Real Ice Cream Franchise
    *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY
    Baskin-Robbins Franchise

  • Industry experience
  • General business experience
  • Marketing skills

  • Financing Options

      In-House/3rd Party
    Franchise Fees
    Bruster's Real Ice Cream Franchise
    No/Yes
    Baskin-Robbins Franchise
    No/Yes
    Start-up Costs
    Bruster's Real Ice Cream Franchise
    No/Yes
    Baskin-Robbins Franchise
    No/Yes
    Equipment
    Bruster's Real Ice Cream Franchise
    No/Yes
    Baskin-Robbins Franchise
    No/Yes
    Inventory
    Bruster's Real Ice Cream Franchise
    No/Yes
    Baskin-Robbins Franchise
    No/Yes
    Receivables
    Bruster's Real Ice Cream Franchise
    No/Yes
    Baskin-Robbins Franchise
    No/Yes
    Payroll
    Bruster's Real Ice Cream Franchise
    No/Yes
    Baskin-Robbins Franchise
    No/Yes

    Training & Support

    Training
    Bruster's Real Ice Cream Franchise
    On-The-Job Training: 68 hours Classroom Training: 12 hours
    Baskin-Robbins Franchise
    On-The-Job Training: 2.5 weeks Classroom Training: 2.5 weeks
    Support
    Bruster's Real Ice Cream Franchise
    *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
    Baskin-Robbins Franchise
    Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform
    Marketing
    Bruster's Real Ice Cream Franchise
    Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support.

    Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app

    Baskin-Robbins Franchise
    Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
    Operations
    Bruster's Real Ice Cream Franchise
    Absentee Ownership Allowed

    Number of Employees Required to Run: 15 - 30

    Baskin-Robbins Franchise

    Absentee ownership of franchise is NOT allowed.


    Expansion Plans

    US Expansion
    Bruster's Real Ice Cream Franchise
    Yes
    Baskin-Robbins Franchise
    Yes
    Canada Expansion
    Bruster's Real Ice Cream Franchise
    No
    Baskin-Robbins Franchise
    No
    International Expansion
    Bruster's Real Ice Cream Franchise
    No
    Baskin-Robbins Franchise
    Yes

    Company Overviews

    About Bruster's Real Ice Cream

    Consistently ranked among the nation's top Franchises by Entrepreneur Magazine, Bruster's Real Ice Cream is one of the fastest growing ice cream franchises. Bruster's Real Ice Cream started as a family-owned ice cream shop in 1989 when founder Bruce Reed opened his first store in Bridgewater, PA. Bruce grew up in the food service business working at his family's diner just blocks away from where he opened the first Bruster's ice cream store. Today, Bruster's has more than 230 stores in the eastern United States from New Hampshire to Florida, with a majority of them being locally owned and operated. Bruster's Real Ice Cream has been consistently ranked by Entrepreneur magazine as one of the nation's leading franchise companies. Bruster's philosophy is very simple. We believe that ice cream is one of life's great, simple pleasures that can be shared with family and friends of all ages. Bruster's Real Ice Cream store owners and managers share in that philosophy and our commitment to providing only the highest quality products and service to our customers. They are highly skilled experts in making only the freshest ice cream with the finest ingredients. Our owners and managers continue to rotate flavors to keep their product offering new and exciting every time a customer visits the store.

    In addition, Bruster's Real Ice Cream is constantly developing and testing new products based on customer feedback.

    The total investment necessary to begin operation of a Bruster’s franchised business is between $508,000 and $1,315,000 for a freestanding Unit, between $229,200 and $584,500 for an endcapUnit. This includes $35,000 that must be paid to the Franchisor or its affiliate(s) for a Unit.

    Seeking new franchise units throughout the U.S., Asia, Canada, Central America, Middle East, Mexico, Philippines and South America    

    #54 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
    Veteran Incentives  50% off franchise fee

    ""
    In Franchise Business Reviews Top 200.

    "Top
    #23 in Gator's Top franchises.



    About Baskin-Robbins

    As a teenager in the 1930s, Irv Robbins managed an ice cream shop in Tacoma, Washington. Bored with serving traditional flavors like chocolate and vanilla, Robbins began experimenting, mixing fruit and candies into the ice cream. After serving in World War II, Robbins bought an ice cream parlor in Glendale, California. Three years later, he convinced his brother-in-law, Burt Baskin, to join the business. The two men flipped a coin to see whose name would go first on the sign. Baskin won, and in 1945, Baskin-Robbins was born. Today, Baskin-Robbins has locations in more than 50 countries, each serving the company's famous 31 flavors of ice cream as well as frozen yogurt, sherbet, cakes and drinks. Baskin-Robbins is a subsidiary of Allied Domecq, parent company of Dunkin' Donuts and Togo's. Franchisees may operate combination stores, co-branding Baskin-Robbins with either Dunkin' Donuts or Togo's. 

    Veteran Incentives  First-store franchise fee waived; royalty fee reduced for first 5 years
    "Top    ""    "Entrepreneur
    #100 in Canada's Top franchises.          
                                                                                                   
    "franchiserankingscom"
    #30 on Franchise Rankings.com
    #13 in Franchise 500 for 2020.
    #38 in Franchise 500 for 2021.