Denny's vs 5 & Diner Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Denny's vs 5 & Diner including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Denny's Franchise
5 & Diner Franchise
Investment $305,000 - $2,404,695$250,000 - $750,000
Franchise Fee $10,000 - $30,000$35,000
Royalty Fee 4.5%-7%5%
Advertising Fee 3%-3.5%-
Year Founded 19531987
Year Franchised 19841993
Term Of Agreement 20 years15-20 years
Term Of Agreement 20 years15-20 years
Renewal Fee $10K for 10 years25% of current franchise fee


Business Experience Requirements
 
Denny's Franchise
5 & Diner Franchise
Experience
  • Industry experience
  • General business experience
  • Operations experience

  • Industry experience
  • General business experience
  • Marketing skills
  • Past management experience
    		•

    Financing Options
     
    Denny's Franchise
    5 & Diner Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/No
    Start-up Costs No/YesNo/No
    Equipment No/YesNo/No
    Inventory No/YesNo/No
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    Denny's Franchise
    5 & Diner Franchise
    Training On-The-Job Training: 91 hours Classroom Training: 16 hours Additional Training: At existing Denny's restaurantsOngoing training at franchisee's location
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet PlatformNewsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media Website development Email marketing Loyalty program/appCo-op advertising, Ad slicks, National media
    Operations 44% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 80

    Absentee Ownership Allowed

    		20% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 50

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

    Expansion Plans
     
    Denny's Franchise
    5 & Diner Franchise
    US Expansion Yes-
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About Denny's

    In 1953, Harold Butler opened Danny's Donuts, a Lakewood, California, stand that served coffee and doughnuts 24 hours a day. The following year, the stand grew and its name was changed to Danny's Coffee Shops. Five years later, there were 20 shops in the chain, and the company changed its name to Denny's. Denny's locations serve breakfast, lunch and dinner choices 24 hours a day. Denny's New & Emerging Markets incentive program is designed to help us recruit exceptional new franchisees to seize valuable market share in new & emerging markets. Under the program, new franchisees can save up to $1 million by developing 4 new restaurants in new & emerging markets. The estimated savings include reduced: initial fees, royalty rate, marketing fees, market planning fee, store design fees, NRO training, and MGIP (development fees). With a flexible, cost-effective prototype & best-in-class systems, Denny's is positioned for sustained franchise growth.

    The total investment necessary to begin operation of a Denny’s franchise is from $1,330,525.50 to $2,404,695.50 for a Denny’s Heritage facility; from $305,000 to $826,000 for a nontraditional Denny’s, including The Den; and from $1,025,528.50 to $1,659,695.50 for Denny’s within a Travel Center (these numbers exclude real estate). This includes the initial franchise fee of $10,000 to $30,000 and the New Restaurant Opening fee of $0 to $36,000, for a total of $10,000 to $66,000, which must be paid to the franchisor or affiliate.

    "franchiserankingscom"
    #59 on Franchise Rankings.com
    #83 on Franchise 500 for 2021  Not on Franchise 500 for 2020


    About 5 & Diner

    Kenneth E. Higginbotham opened the initial 5 and Diner eatery in Phoenix, Arizona in 1987. Eateries highlight a '50s subject, finish with jukeboxes, masters in poodle skirts and hula loop challenges. The menu incorporates top choices like ground sirloin sandwiches, sandwiches and plates of mixed greens. Breakfast is served throughout the day, and each 5 and Diner offers blue plate specials that incorporate messy joes, fish sticks and french fries, and spaghetti with meat sauce.

    5 and Diner eateries additionally have a pop wellspring that serves milkshakes, egg cremes, coasts and enhanced soft drinks.

    5 and Diner is a pioneer in the family-feasting eatery establishment portion, offering incredible sustenance and fun in a '50s themed environment. With another model outline made to bring out the exemplary roadside burger joint, 5 and Diner offers a solid venture open door for the single or multi-unit proprietor.

    5 and Diner Franchise

    Burger joints are the quintessential American experience - socially critical, offering buyers a dependable and agreeable place to eat. Their impact can be seen in many structures, including TV, films, books and fan clubs. This extraordinary interest and fascination makes owning a 5 and Diner eatery establishment an awesome venture.

    As a family-feasting eatery, 5 and Diner offers many advantages over other eatery sections including:

    Family Dining represents $33Billion in yearly deals and is balanced for development as shoppers request included esteem through sensible costs, menu assorted qualities and administration over numerous day parts*

    Higher saw esteem for the cash spent on eating out

    68% of buyers would be likely or greatly liable to visit a family eating eatery when they need a formal dinner at a reasonable price*

    The most appropriate eatery decision for breakfast.

    52% of purchasers would be likely or to a great degree liable to visit a family eating eatery for breakfast or early lunch on the weekend*

    The family feasting eatery fragment has set up itself as a main decision for late-night diners*

    half of customers show that late night hours are engaging or to a great degree appealing*

    Family and child inviting climate and menu choices