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Updated RecentlyDenny's vs Eggspectation Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Denny's vs Eggspectation including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $305,000 - $2,404,695 | $650,000 - $1,500,000 |
| Franchise Fee | $10,000 - $30,000 | $50,000 |
| Royalty Fee | 4.5%-7% | 5% |
| Advertising Fee | 3%-3.5% | 2% Nat'l 1% local |
| Year Founded | 1953 | 1993 |
| Year Franchised | 1984 | 1998 |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | $10K for 10 years | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | On-The-Job Training: 91 hours Classroom Training: 16 hours Additional Training: At existing Denny's restaurants | *An initial training program as defined in the franchise agreement. *Training programs, seminars and other related activities regarding the operation of the Restaurant as we reasonably deem necessary or appropriate. *Certain on-site remedial training when requested and found appropriate. |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | *Site selection. *Onsite assistance prior to and during restaurant opening. *Regular visits, evaluations of the Restaurant, products and services provided at the Restaurant to ensure that the high standards of quality, appearance and service of the System are maintained. *Our prototype restaurant design and consultation provided during restaurant construction. *Assist in local marketing and advertising for your restaurant unit. *Advice and written materials (including updates to the Manuals) concerning techniques for managing and operating the Restaurant, including new developments and improvements in equipment, food products, packaging and preparation. *The use of our established supply sources, including negotiated prices that could not likely be attained by an independent operator. *Merchandising support programs, product tie-ins and seasonal promotions to attract new customers, enhance customer loyalty to maximize the frequency of visits. *The benefit of our Research and Development team that is constantly testing new products and searching for new ideas and better ways to serve customers. |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media Website development Email marketing Loyalty program/app | *With available marketing funds, we plan marketing campaigns on regional or national level. *Assist in local marketing and advertising for your restaurant unit. |
| Operations |
44% of all franchisees own more than one unit Number of employees needed to run franchised unit: 80 Absentee Ownership Allowed | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Denny's
In 1953, Harold Butler opened Danny's Donuts, a Lakewood, California, stand that served coffee and doughnuts 24 hours a day. The following year, the stand grew and its name was changed to Danny's Coffee Shops. Five years later, there were 20 shops in the chain, and the company changed its name to Denny's. Denny's locations serve breakfast, lunch and dinner choices 24 hours a day.
Denny's New & Emerging Markets incentive program is designed to help us recruit exceptional new franchisees to seize valuable market share in new & emerging markets.
Under the program, new franchisees can save up to $1 million by developing 4 new restaurants in new & emerging markets. The estimated savings include reduced: initial fees, royalty rate, marketing fees, market planning fee, store design fees, NRO training, and MGIP (development fees).
With a flexible, cost-effective prototype & best-in-class systems, Denny's is positioned for sustained franchise growth.
The total investment necessary to begin operation of a Denny’s franchise
is from $1,330,525.50 to $2,404,695.50 for a Denny’s Heritage facility;
from $305,000 to $826,000 for a nontraditional Denny’s, including The
Den; and from $1,025,528.50 to $1,659,695.50 for Denny’s within a Travel
Center (these numbers exclude real estate). This includes the initial
franchise fee of $10,000 to $30,000 and the New Restaurant Opening fee
of $0 to $36,000, for a total of $10,000 to $66,000, which must be paid
to the franchisor or affiliate.
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#59 on Franchise Rankings.com
#83 on Franchise 500 for 2021 Not on Franchise 500 for 2020
About Eggspectation
The idea sprung to life in Montreal in 1993. We started out with just a few key thoughts and a passion for innovation and memorable experiences.
From the first, we wanted to take our favorite mealtime ingredients and creatively expand their culinary taste delights across not just breakfast and brunch but also to lunch and dinner -"set in a welcoming and energetic bar and café ambiance. This new level of innovation has led us to today’s satisfying and diverse eggspectation menu ranging from freshly prepared artisanal brioche French toast, thin French crepes, Belgian waffles, fluffy buttermilk pancakes, pastas, burgers, seafood, steak and -"of course" - eggs benedict! Those Montreal beginnings have grown to fit today’s fresh, clean, and very tasty modern American cuisine.
Even after 25 years, we are thrilled to celebrate our customer friendly culture with its focus on service, an eye toward better eating, and a passionate reverence for all things "breakfasty.”
Eggspectation Restaurants is seeking highly qualified, proven partners to acquire the rights to develop and operate single or multiple units in significant markets pursuant to either area development agreements in the United States and abroad or individual franchise agreement. This is your opportunity to become a strategic franchise partner with one of North America's most innovative, fast growing, upscale and casual dining restaurant companies. After reviewing the additional information contained in this section, we would be delighted to begin a dialogue with you about the possibility of joining our team.