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Below is an in-depth analysis and side-by-side comparison of Baja Sol Tortilla Grill vs Moe's Southwest Grill including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $230,000 - $1,203,000 | $457,400 - $911,500 |
Franchise Fee | $25,000 | $30,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | 3%local, 1.5%nat'l | 2% |
Year Founded | 1995 | 2000 |
Year Franchised | 1995 | 2001 |
Term Of Agreement | 10 years | 20 years |
Term Of Agreement | 10 years | 20 years |
Renewal Fee | $10000 | Then-current franchise fee |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/Yes |
Start-up Costs | No/Yes | No/Yes |
Equipment | No/Yes | No/Yes |
Inventory | No/Yes | No/Yes |
Receivables | No/Yes | No/Yes |
Payroll | No/Yes | No/Yes |
Training & Support |
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Training | - | On-The-Job Training 125 hours Classroom Training: 22.6 hours |
Support | Grand opening, Field operations/evaluations | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
33% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | No | Yes |
Baja Sol Tortilla Grill capitalizes on today's consumers' maturing tastes within the fast-casual market. It combines the need for speed of service with healthy products that taste good. Baja Sol Tortilla Grill is about fresh food fast. Microwaves? Not here! Lard? No thanks! MSG? No way! Tortillas made fresh right before the consumer's eyes. Fresh produce. Real chicken breasts. Salsas made fresh daily. Menu items prepared to order, in a clean, contemporary facility. Baja Sol Tortilla Grill delivers all of this and more to a public searching for alternatives to the traditional quick-service market segment.