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Below is an in-depth analysis and side-by-side comparison of Locos Grill & Pub vs Johnny Rockets including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $575,400 - $1,960,000 | $581,000 - $877,000 |
Franchise Fee | $35,000 | $49,000 |
Royalty Fee | 4% | 5% |
Advertising Fee | - | - |
Year Founded | 1988 | 1986 |
Year Franchised | 1997 | 1987 |
Term Of Agreement | 10 years | 10 years w/two 5-year options |
Term Of Agreement | 10 years | 10 years w/two 5-year options |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | You and/or a business partner(s) must have at least two years restaurant owner/operator experience. You and/or a business partner(s) must have a net worth of $500 thousand per unit, and available liquid capital of $200 thousand per unit, or more, (net worth of $1.5 million per unit, and available liquid capital of $500 thousand per unit, or more, outside of the U.S.), in order to qualify for development of up to five units. Development of six units or more will be considered on a case by case basis, pending your net worth and available liquid capital. |
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Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/No | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Meetings, Grand opening, Field operations/evaluations |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | National media, Regional advertising |
Operations |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 40 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit Number of employees needed to run franchised unit: 48 - 53
Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | No | Yes |
A lot of us grow up dreaming maybe we could own our own business one day. And a lot of us think about how fun it could be if that business was a restaurant. What keeps us from executing that dream? Money?
Not knowing where to start? Not understanding what to do first, last and everything in between?
Stop dreaming and take action! Become an owner/operator of Locos Grill & Pub.
We will walk you through the entire process from site selection to design hiring and training a staff and be right beside you when you open and get comfortable being your own boss!
With 33 years of experience, why would you go anywhere else?