Duraclean vs ServiceMaster Clean Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Duraclean vs ServiceMaster Clean including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$79,600 - $129,900 | $76,500 - $274,500 |
Franchise Fee |
$24,500 | $31,500 - $69,500 |
Royalty Fee |
2-8% | 4%-10% |
Advertising Fee |
- | 0.5%-1% |
Year Founded |
1930 | 1947 |
Year Franchised |
1945 | 1952 |
Term Of Agreement |
5 years | 5 years |
Term Of Agreement |
5 years | 5 years |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
- | General business experience |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
Yes/No | Yes/No |
Start-up Costs |
No/No | Yes/No |
Equipment |
No/No | Yes/No |
Inventory |
No/No | Yes/No |
Receivables |
No/No | No/No |
Payroll |
No/No | No/No |
Training & Support |
Training |
- |
Classroom Training: 80 hours
Additional Training: Annual convention and regional seminars
|
Support |
Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations | Purchasing Co-ops
Newsletter
Meetings/Conventions
Toll-Free Line
Online Support
Security/Safety Procedures
Field Operations
Franchisee Intranet Platform
|
Marketing |
Co-op advertising, Ad slicks | Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social media
Website development
|
Operations |
Franchise can be run from home.
International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Franchise can be run from home.
International franchisees required to buy multiple units/master licenses; 10-15% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3
Absentee ownership of franchise is NOT allowed. (95% of current franchisees are owner/operators) |
Expansion Plans |
US Expansion |
- | Yes |
Canada Expansion |
No | No |
International Expansion |
Yes | Yes |
Company Overviews
About Duraclean
When Marjorie Marshall got her rug back from the cleaners, the color was faded and the rug damaged. Upset by the condition of her rug and the fact that no cleaners could guarantee safe upholstery cleaning, Marshall asked her husband if he could develop a process to safely clean carpets and upholstery. He did, and in 1930 Irl Marshall Sr. opened The Home Service Co., parent of Duraclean International Inc., in Racine, Wisconsin. The company originally offered mothproofing service, but eventually switched to upholstery and carpet cleaning. In 1943, the Marshalls began franchising. Today Duraclean has expanded its services to include drapery cleaning, ceiling cleaning, fire and water damage restoration, deodorization, fabric protection and janitorial services.
We want you to be able to make a fact-based, informed decision regarding the Duraclean Franchise Opportunity. Ask about our "Quick Start" program and how it would assist you in moving your business from conception into the fast lane. We want you to understand completely how your Duraclean business will be your passport to transport you from where you are today to where you want to be in your life plan.
* Low-investment start-up costs
* Financing available to qualified individuals
* One License Fee opens the door for all Duraclean Services
* Stability in a recession-proof industry
* Recognized by major national and regional insurance companies
* Primary Geographical Marketing Territory
* Hands-on initial training
* Program designed around your goals
* Unequaled marketing and technical support in your territory
* Solving customers' problems for almost 85 years
* Unlimited growth potential
#414 in Franchise 500 for 2020.
About ServiceMaster Clean
ServiceMaster was incorporated in 1947 as Wade, Wenger and Associates. Marion Wade got the idea for his company after an accident with chemicals left him temporarily blind in 1945. Today, it is part of the ServiceMaster Co. franchise family which includes franchise companies Merry Maids, Furniture Medic and Terminix. ServiceMaster Residential/Commercial Services is headquartered in Memphis, Tennessee, and has enjoyed more than 25 years of consecutive growth.
- Disaster Restoration Services: provides disaster
restoration services directly to residential and commercial customers
and to customers following a fire, flood, earthquake or storm. The total
investment necessary to begin operation of this franchise ranges from
$229,500 to $274,500. This investment includes from $144,500 to $189,500
that must be paid to the franchisor.
- Janitorial Services: provides contracted janitorial
services on a continuing basis and may also provide carpet, furniture
and other periodical non-janitorial cleaning and maintenance to
management or tenants of commercial or institutional buildings. The
total investment necessary to begin operation of this franchise ranges from $76,500 to $86,500, which includes $51,500 that must be paid to the franchisor.
- Recovery Management Services: provides recovery
management and disaster restoration services directly to commercial
customers that have the capacity to provide commercial restoration
opportunities meeting or exceeding $500,000 in contract value. The total
investment necessary to begin operation of this franchise ranges from $165,150 to
$274,150. This includes 61,000 that must be paid to the franchisor.
Veteran Incentives 20% off franchise fee
#87 in Canada's Top franchises.
#71 on Franchise Rankings.com
#77 in Franchise 500 for 2020.