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Below is an in-depth analysis and side-by-side comparison of Icebox/Soupbox vs Ben & Jerry's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $69,500 - $174,500 | $152,200 - $546,800 |
Franchise Fee | $14,000 - $20,000 | $16,000 - $37,000 |
Royalty Fee | 4% | 3% |
Advertising Fee | - | 4% |
Year Founded | 1995 | 1978 |
Year Franchised | 1998 | 1981 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | Negotiable | 50% of then current fee |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | No/No | No/Yes |
Equipment | No/No | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | - | We’ve got a great recipe for operating a scoop shop, and a world-class team to provide “scoop-to-nuts” expertise. We guide you every step of the way, beginning with your search for the right location, to training, to marketing, and to ongoing operational support for the life of your business. On-The-Job Training: 24 hours Classroom Training: 35 hours |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op advertising, Ad slicks, Regional advertising | Ad Templates National Media Regional Advertising Social media Website development Email marketing |
Operations |
0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
75% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. |
Expansion Plans |
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US Expansion | - | No |
Canada Expansion | No | No |
International Expansion | Yes | No |
Before opening his first store, Jamie Taerbaum stood outside a Baskin-Robbins store to figure out how many customers an ice cream store could expect at different times of day, on different days of the week, and in different weather conditions. Armed with this research, the young business school graduate opened the original Icebox/Soupbox store in 1995 in Chicago.
In the spring and summer, Icebox operates as a retailer of Icyfruit, a mixture of fruit juice, sugar, water and chunks of fruit that comes in 20 flavors. Throughout the fall and winter, it becomes a Soupbox store, offering a wide variety of soups.
Ben & Jerry's is named for its founders, Ben Cohen and Jerry
Greenfield, who grew up together in Merrick, Long Island. In 1978, they
took a $5 correspondence course on ice-cream-making, then leased an old
gas station building in Burlington, Vermont to open their first ice
cream shop. Ben & Jerry’s has over 580 franchised ice cream scoop shops and PartnerShops worldwide. We have over 350 scoop shops in the United States and over 350 scoop shops Internationally.