Cookies By Design/Cookie Bouquet vs Krispy Kreme Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Cookies By Design/Cookie Bouquet vs Krispy Kreme including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$90,000 - $180,000 | $200,500 - $4,115,000 |
Franchise Fee |
$25,000 | $12,500 - $25,000 |
Royalty Fee |
6% | 4.5% |
Advertising Fee |
- | 1.5% |
Year Founded |
1983 | 1937 |
Year Franchised |
1987 | 0 |
Term Of Agreement |
5 years | - |
Term Of Agreement |
5 years | - |
Renewal Fee |
25% of initial fee | - |
Business Experience Requirements |
Experience |
General business experience Marketing skills | *Passionate about the Krispy Kreme brand and products
*Proven track record of running a successful multi-unit restaurant business
*Highly committed to providing great customer service
*Financial resources to fund a multi-unit store development plan including a minimum $1 million in liquid assets and a minimum net worth of $2 million.
|
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/No | -/- |
Start-up Costs |
No/No | -/- |
Equipment |
No/No | -/- |
Inventory |
No/No | -/- |
Receivables |
No/No | -/- |
Payroll |
No/No | -/- |
Training & Support |
Training |
- | *Initial Production Training (three to four weeks)
*Processing Standards (one to two weeks)
*Shift Management Training (four to five weeks)
*Equipment Maintenance (1 week)
|
Support |
Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations |
*New product innovation and unique occasion product offerings
*Access to Krispy Kreme University �" a six month, all-inclusive training for Operations Directors, General Managers and Assistant General Managers
*Grand opening support
*Ongoing restaurant franchise operations support for the term of the franchise agreement
*In-store training for hourly staff
*Real estate and site selection support
*Conceptual drawings
*Project management and construction support
*Access to area development agreements
*Ability to impact communities with a unique and robust fundraising program
|
Marketing |
Ad slicks, National media | - |
Operations |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
US Expansion |
- | - |
Canada Expansion |
No | - |
International Expansion |
No | - |
Company Overviews
About Cookies By Design/Cookie Bouquet
When she lost her job, single mother Gwen Willhite had to figure out what to do next. Combining two traditional gifts'flowers and sweets'Willhite developed a new business: Cookies by Design/Cookie Bouquet. Each bouquet was arranged with custom-molded, hand-decorated sugar and cinnamon brown sugar cookies in baskets for all holidays and occasions. The company, which Willhite started in her home, soon grew into a chain of shops that began franchising in 1987. Within 10 years, Cookies by Design/Cookie Bouquet had grown to more than 175 shops in 115 cities across the United States.
Cookies
by Design offers a low entry cost and scalable confectionery bakery
franchise featuring custom hand decorated cookie bouquets, gourmet
cookies, cupcakes and confectionery treats.
For
over 30 years, Cookies by Design has been delighting people across the
US with a unique and delicious gifting
alternative to flowers.Our ability to create custom cookie bouquet
designs with a personalized message as well as provide local hand
delivery set us apart. Our customers are thrilled with
Cookies by
Design’s
ease of service and creativity that delivers their gift with a personal
touch. We love being a part of people celebrations, special occasions
and life events.
From
start to finish our cookie bouquets are all hand crafted using our
sugar cookie dough, cinnamon brown sugar
dough recipes and signature icing creating an unforgettable, tasty work
of art. With over 300 unique cookie cutter shapes and thousands of
design options Cookies by Design’s potential to
deliver gift items that are unique, special & memorable are
limitless.
Cookies
by Design has incorporated the business of gifting with the love of
baked goods into one successful
franchise. Combining the local bakery retail shop offering personalized
gifts and local hand delivery with the cookiesbydesign.com online
ordering site, gives each location has a national selling
reach with a neighborhood delivery touch.
About Krispy Kreme
Are you ready to embrace a franchise opportunity worth a million smiles?
Owning a Krispy Kreme doughnut franchise could be the sweetest move you have ever made!
In 1937, an entrepreneurial young man named Vernon Rudolph rented a small warehouse in Winston Salem, North Carolina so he could make doughnuts to sell to grocery stores. As it turns out, those doughnuts smelled so good that people walking past wanted to buy them. Vernon cut a hole in an outside wall and started selling them to passersby.
Business began to boom!
Vernon perfected the proprietary doughnut-making equipment and the secret recipe to be used in his new chain of shops, ensuring that every single doughnut made at a Krispy Kreme shop was deserving of the Krispy Kreme name.
Now, with decades of franchising experience, Krispy Kreme has become one of the most beloved doughnut and coffee franchises on the market with worldwide brand recognition. As the leading specialty retailer of premium-quality doughnuts, including our signature Original Glazed, our vision is to be the worldwide leader in sharing delicious tastes and creating joyful memories.
Krispy Kreme franchisees share our vision and benefit from our time-tested leadership and doughnut franchise experience in bringing our premium brand to more people in more places than ever before.
We strive to fulfill our mission statement: to touch and enhance lives through the joy that is Krispy Kreme. As a Krispy Kreme doughnut and coffee franchise owner, you become part of something more than just making doughnuts and coffee - you will share in the sweet success we strive for each and every day, as well as the smiles of your customers when they taste our delicious sweet treats. From our Hot Doughnuts Now sign and Doughnut Theater to our iconic paper hats, Krispy Kreme is a sweet and unique flavor of a brand.
The total initial investment necessary to begin operation ranges from
$1,287,500 to $2,750,000 for a Factory Store;
$558,500 to $1,500,000 for
a Tunnel Oven Shop;
$440,500 to $1,200,000 for a Fresh Shop;
$200,500
to $453,000 for a Box Shop; and
$1,617,500 to $4,115,000 for a
Commissary Facility.
These totals include the following amounts that
must be paid to us as initial fees and for a variety of goods and
services, as follows: for a Factory Store, $355,000 to $580,000; for a
Tunnel Oven Shop, $91,000 to $134,000; for a Fresh Shop, $30,000 to
$33,000; for a Box Shop, $30,000 to $33,000; and for a Commissary
Facility, $355,000 to $1,070,000.
#85 on Franchise Rankings.com