Long John Silver's vs Phillips Seafood Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Long John Silver's vs Phillips Seafood including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Long John Silver's Franchise
Phillips Seafood Franchise
Investment $671,000 - $1,770,000$1,000,000 - $5,000,000
Franchise Fee $10,000 - $20,000$25,000 - $40,000
Royalty Fee 5%5%
Advertising Fee 5%2%
Year Founded 1969-
Year Franchised 1970-
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee --


Business Experience Requirements
 
Long John Silver's Franchise
Phillips Seafood Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
    		•  * Multiple restaurant/or hospitality experience * Existing infrastructure to develop operations and expansion * Solid capitalization to meet an endorsed development plan * Appropriate experience in the desired market or venue * Commitment to timely development * Passion to safeguard a Heritage brand of almost 100 years

    Financing Options
     
    Long John Silver's Franchise
    Phillips Seafood Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Long John Silver's Franchise
    Phillips Seafood Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
    Marketing Ad slicks, National media, Regional advertising-
    Operations Franchisees required to buy multiple units/master licenses

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Long John Silver's Franchise
    Phillips Seafood Franchise
    US Expansion --
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Long John Silver's

    An enterprising businessman and restaurateur named Jim Patterson returns from a vacation on the coast where he'd experienced a truly exceptional Fish and Chips meal. His vision was simple: Bring this unique seafood experience from the coast to the rest of America so they can experience it, too. The next several decades saw Long John Silver's expand across the country. With our iconic steeple-roofed Cape Cod restaurants and one-of-a-kind menu, Long John Silver's introduced more and more guests to great-tasting fish, chicken, shrimp and more. Our new journey began two years ago when Long John Silver's was purchased by a newly created group of owners and operators - people who had been part of the Long John Silver's family for decades, including the founder himself and his son. It's a new day here at Long John Silver's. Together we're charting a new course forward. How? It's more than great-tasting, sustainably harvested seafood. We're bringing a renewed energy to better restaurant and guest experiences, fun and innovative new meal options and, of course, great value. Long John Silver's is the nation's largest quick-service seafood chain, and has been named among the top 50 restaurants and #1 seafood brand in quick service. Long John Silver's is a classic American brand based in Louisville, Ky. with more than 1,100 franchised restaurants located throughout the U.S. and Asia. Through its franchise model, Long John Silver's backs its franchisees with food innovation, marketing, and business support.

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    About Phillips Seafood

     Since 1914, Phillips has set the highest standards in the seafood industry. Known for our leadership and a commitment to protecting our natural resources, Phillips has obtained international recognition for our high volume, award-wining restaurants and quality Phillips brand retail products. An overnight success, four generations in the making, Phillips is continuing this focused growth with the launch of our franchising division. This new unit, having demonstrated compelling successes in airports, motorways, NFL stadiums, specialty locations and hotel venues is positioned for growth through relationships with highly qualified strategic partners that have a proven history of successful business operations. As a Phillips Strategic Partner, you will benefit not just from the tremendous recognition of the Phillips name, but our experience in creating and managing successful restaurant operations, a world class culinary R & D team and our proven operational expertise. Our franchise program has the versatility that enables you to diversify your franchise portfolio while leveraging your existing overhead. Innovation and tradition are the driving forces behind our brand. From quick service and grab & go operations, to our casual concept, through our fine dining restaurant, Phillips concepts are just as appealing and versatile as the seafood products we offer.