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Below is an in-depth analysis and side-by-side comparison of Long John Silver's vs Shell Shack including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $671,000 - $1,770,000 | $588,500 - $858,900 |
Franchise Fee | $10,000 - $20,000 | $50,000 |
Royalty Fee | 5% | - |
Advertising Fee | 5% | - |
Year Founded | 1969 | - |
Year Franchised | 1970 | - |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | 5 years minimum multi-unit operations experience Ability to develop two or more restaurants Sufficient Financial Resources: Minimum liquid assets $500,000 Minimum net worth $1,500,000 Strong Banking Relationships or Investment Capital | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | All managers and control personnel must participate in a 2-3 week training program at the Shell Shack Training Center located in Dallas, TX. Additionally, we provide an Opening Training Team; which is composed of at least 5 of our trained representatives to provide on-site pre-opening and opening training, supervision and assistance to you for a minimum of 14 days. Once completed, franchisees receive regular updates to their training, including on-site visits and operation reviews. |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Ad slicks, National media, Regional advertising | - |
Operations |
Franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | Yes | - |
Shell Shack is a one of a kind seafood restaurant experience in the casual dining segment
specializing in proprietary infused seasoned crab and seafood of all shapes and sizes. The Shell
Shack family strives to better our customer experience each and every day through operational
excellence.
We believe our seafood loving customers are the reason
the Shell Shack brand grew 100% in 2016 and we anticipate doubling our
locations in 2017. If you have proven restaurant success and are looking
to diversify your portfolio or just have a perfect location, then we
challenge you to reach out and tell us your story.
What makes Shell Shack different?