Long John Silver's vs Shell Shack Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Long John Silver's vs Shell Shack including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Long John Silver's Franchise
Shell Shack Franchise
Investment $671,000 - $1,770,000$588,500 - $858,900
Franchise Fee $10,000 - $20,000$50,000
Royalty Fee 5%-
Advertising Fee 5%-
Year Founded 1969-
Year Franchised 1970-
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee --


Business Experience Requirements

 
Long John Silver's Franchise
Shell Shack Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
  • 5 years minimum multi-unit operations experience Ability to develop two or more restaurants Sufficient Financial Resources: Minimum liquid assets $500,000 Minimum net worth $1,500,000 Strong Banking Relationships or Investment Capital

    Financing Options

     
    Long John Silver's Franchise
    Shell Shack Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support

     
    Long John Silver's Franchise
    Shell Shack Franchise
    Training -All managers and control personnel must participate in a 2-3 week training program at the Shell Shack Training Center located in Dallas, TX. Additionally, we provide an Opening Training Team; which is composed of at least 5 of our trained representatives to provide on-site pre-opening and opening training, supervision and assistance to you for a minimum of 14 days. Once completed, franchisees receive regular updates to their training, including on-site visits and operation reviews.
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
    Marketing Ad slicks, National media, Regional advertising-
    Operations Franchisees required to buy multiple units/master licenses

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    -

    Expansion Plans

     
    Long John Silver's Franchise
    Shell Shack Franchise
    US Expansion -Yes
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Long John Silver's

    An enterprising businessman and restaurateur named Jim Patterson returns from a vacation on the coast where he'd experienced a truly exceptional Fish and Chips meal. His vision was simple: Bring this unique seafood experience from the coast to the rest of America so they can experience it, too. The next several decades saw Long John Silver's expand across the country. With our iconic steeple-roofed Cape Cod restaurants and one-of-a-kind menu, Long John Silver's introduced more and more guests to great-tasting fish, chicken, shrimp and more. Our new journey began two years ago when Long John Silver's was purchased by a newly created group of owners and operators - people who had been part of the Long John Silver's family for decades, including the founder himself and his son. It's a new day here at Long John Silver's. Together we're charting a new course forward. How? It's more than great-tasting, sustainably harvested seafood. We're bringing a renewed energy to better restaurant and guest experiences, fun and innovative new meal options and, of course, great value. Long John Silver's is the nation's largest quick-service seafood chain, and has been named among the top 50 restaurants and #1 seafood brand in quick service. Long John Silver's is a classic American brand based in Louisville, Ky. with more than 1,100 franchised restaurants located throughout the U.S. and Asia. Through its franchise model, Long John Silver's backs its franchisees with food innovation, marketing, and business support.

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    About Shell Shack

    Shell Shack is a one of a kind seafood restaurant experience in the casual dining segment specializing in proprietary infused seasoned crab and seafood of all shapes and sizes. The Shell Shack family strives to better our customer experience each and every day through operational excellence. We believe our seafood loving customers are the reason the Shell Shack brand grew 100% in 2016 and we anticipate doubling our locations in 2017. If you have proven restaurant success and are looking to diversify your portfolio or just have a perfect location, then we challenge you to reach out and tell us your story.

    What makes Shell Shack different?