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Below is an in-depth analysis and side-by-side comparison of Tim Hortons vs Freshii including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $135,300 - $2,068,500 | $179,000 - $483,000 |
Franchise Fee | $35,000 | $30,000 |
Royalty Fee | 4.5% | 6% |
Advertising Fee | 4% of Gross Sales | 2% |
Year Founded | 1964 | 2005 |
Year Franchised | 1965 | 2008 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | *An entrepreneurial drive and ability to build a high performing team. *Prior management experience. Experience in food service and/or restaurant operations is a plus. *A lifestyle that allows for the time commitment required to launch and build a franchise restaurant. *Net worth of $500,000 and liquidity in the amount of $300,000 (The full investment from a Tim Hortons could be over $1,600,000) *A personal passion and commitment to the development of the Tim Hortons brand. *Ability to exemplify and execute the Tim Hortons principles and standards of operation on a daily basis. *Understand the importance of being a community partner that is proud to represent Tim Hortons. | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | New franchisees undergo an intensive seven week training program at the Tim Hortons University, located next to the Oakville, Ontario, head office. The facility includes classrooms and a fully operational Restaurant, providing trainees with intensive hands-on experience in the preparation of all Tim Hortons products. Strong emphasis is placed on food handling and hygiene procedures, Team Member relations, equipment maintenance and in-Restaurant security systems. * Seven (7) week training program in the Oakville, Ontario, at Tim Hortons University * A Restaurant opening crew/Manager of Operations Standards (MOS) to assist the opening of the Tim Hortons Restaurant (for a maximum period of two weeks) | - |
Support | * The use of all Tim Hortons Manuals * Support from head office personnel who have vast knowledge in the food service business | - |
Marketing | Ad slicks, Regional advertising | - |
Operations |
58% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 - 30
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | * Efficient operations systems. * Sophisticated POS systems to manage our business, track key financial and demographic metrics and maximize profits. * Operations, Branding, and Finance Leaders who bring unique and high level skills to the Freshii Management Team. * Unique Service techniques and packaging materials to minimize environmental impact. * Established purchasing power and contacts with National and Local food vendors. |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Eat. Energize. That’s the Freshii mantra. Freshii is a health casual restaurant concept that serves fresh food designed to energize people on the go. The brand mission is to help citizens of the world live better by making healthy food convenient and affordable. With a diverse and completely customizable menu of salads, wraps, bowls, burritos, soup, fresh pressed juices, smoothies, frozen yogurt, served in a modern and eco-friendly environment, Freshii caters to every dietary need, preference and type of taste buds.
Freshii operates hundreds of locations in cities and countries around the world.
Freshii restaurants can be found in all types of locations from cosmopolitan cities, malls, college campuses, suburb neighborhoods, fitness clubs, airports and small towns.
Freshii was awarded 2013's Top Franchise of the Year in Canada and is continuing to attract high quality franchise partners, worldwide.
For years, restaurants have tried to figure out ways to sell customers more than just a meal. When executed properly, the retail business provides significant economic benefits to a restaurant including raising the value of a customer's visit, optimizing labor usage, smoothing peak sales times, and allocating rent across multiple businesses.
Freshii is extending the restaurant-retail concept and creating the archetype for maximizing sales in the restaurant industry.
We call it NUTRITION TO GO
With our system you receive:
* Use of brand name, trademarks, recipes, operational systems and methods, and decor
* Facility planning on site location and architectural design
* Specifications for fixtures, equipment, and leasehold improvements
* Assistance in site selection and lease negotiation
* Corporate training for Owner/Operator and Director of Operations/General Managers
* Kitchen/Back of the House Workflow design
* Ongoing support from members of the Training and Operations Team
* Ongoing updates for increasing profitability
* Products with high industry demand
* Efficiency in all systems
* Favorable contracts with suppliers of goods and services