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Updated RecentlyYogen Fruz Worldwide vs sweetFrog Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Yogen Fruz Worldwide vs sweetFrog including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $123,179 - $459,679 | $95,600 - $477,500 |
| Franchise Fee | $25,000 | $15,000 - $30,000 |
| Royalty Fee | 6% | 5% |
| Advertising Fee | 3% | 1.5% |
| Year Founded | 1986 | 2009 |
| Year Franchised | 1987 | 2012 |
| Term Of Agreement | 7-10 years | 10 years |
| Term Of Agreement | 7-10 years | 10 years |
| Renewal Fee | 50% of current franchise fee | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/Yes |
| Start-up Costs | No/No | -/Yes |
| Equipment | No/No | -/Yes |
| Inventory | No/No | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/Yes |
Training & Support |
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| Training | - | On-The-Job Training: 24 hours Classroom Training: 24 hours Additional Training: As needed |
| Support | Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
International franchisees required to buy multiple units/master licenses; 5% of all franchisees own more than one unit Number of employees needed to run franchised unit: 4 - 7
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | 50% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 - 4. Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators). |
Expansion Plans |
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| US Expansion | - | No |
| Canada Expansion | No | No |
| International Expansion | Yes | No |
Company Overviews
About Yogen Fruz Worldwide
Brothers Michael and Aaron Serruya, ages 19 and 20, wanted to buy a franchise, but no one would take a chance on them. So they started their own frozen yogurt shop,Yogen Fruz, in 1986 in Toronto, Ontario, and began franchising a year later. Their brother, Simon, joined the company in 1989, the same year Yogen Fruz expanded into the United States. Now based in Markham, Ontario, Yogen Fruz has more than 1,520 units across the world in both traditional and nontraditional locations. The company also owns I Can't Believe It's Yogurt!, Bresler's Ice Cream and Yogurt, Swensen's Ice Cream, and Java Coast Fine Coffees.
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#33 in Canada's Top franchises.
About sweetFrog
Shortly after moving to Richmond, Virginia, in 2009, Derek Cha brought the West-Coast frozen yogurt trend to his new home by opening the first sweetFrog store. In addition to a variety of frozen yogurt flavors and toppings, sweetFrog locations offer waffle cones and bowls, Belgian waffles, banana splits and parfaits.
The total investment necessary to begin operation of a sweetFrog Shop is
$231,500 - $477,500 for a Shop in Traditional Venue, $95,600 - $304,000
for a Kiosk Shop or Standard Floor Plan Shop in Non-Traditional Venue
and $122,400 - $219,300 for a Truck.
#23 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
Seeking new franchise units throughout the U.S., Africa, Asia, Australia/New Zealand, Canada, Central America, Eastern Europe, Middle East, Mexico, Philippines, South America and Western Europe