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Updated RecentlyJohnny Rockets vs Rumbi Island Grill Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Johnny Rockets vs Rumbi Island Grill including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $581,000 - $877,000 | $350,000 - $495,500 |
| Franchise Fee | $49,000 | $35,000 |
| Royalty Fee | 5% | 5%-8% |
| Advertising Fee | - | 2% |
| Year Founded | 1986 | - |
| Year Franchised | 1987 | - |
| Term Of Agreement | 10 years w/two 5-year options | - |
| Term Of Agreement | 10 years w/two 5-year options | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | You and/or a business partner(s) must have at least two years restaurant owner/operator experience. You and/or a business partner(s) must have a net worth of $500 thousand per unit, and available liquid capital of $200 thousand per unit, or more, (net worth of $1.5 million per unit, and available liquid capital of $500 thousand per unit, or more, outside of the U.S.), in order to qualify for development of up to five units. Development of six units or more will be considered on a case by case basis, pending your net worth and available liquid capital. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | Rumbi offers an 8-week General Manager Training Program as well as in-depth team-member training for all positions. Additional information regarding this training program will be made available to approved Rumbi Franchisees and Area Developers. |
| Support | Meetings, Grand opening, Field operations/evaluations | - |
| Marketing | National media, Regional advertising | - |
| Operations |
Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit Number of employees needed to run franchised unit: 48 - 53
Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Johnny Rockets
Johnny Rockets is an international restaurant chain that offers the food, fun and friendliness of classic, timeless, feel-good Americana. Every Johnny Rockets restaurant serves simple, great-tasting food from a menu of all-American favorites, including our juicy hamburgers, crispy American Fries, classic sandwiches and rich, delicious hand-dipped shakes and malts. It's the place to go for friendly service, flavorful food, uplifting music and relaxed, casual fun.
With annual sales in excess of $300 million, Johnny Rockets is a time-tested brand with an extraordinarily high awareness level, a loyal customer base and a broad demographic appeal.
The all-American theme is one that has proven to be universal and that leaps across all geographic and cultural boundaries. It easily translates into any language and relates to the best concepts of America, around the globe. Throughout the world, people appreciate the stereotypical home-cooked goodness of classic comfort foods; smiling, outgoing service and a bright, clean, cheerful atmosphere.
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About Rumbi Island Grill
Rumbi Island Grill is the industry leader in tropical fast-casual dining. Established in 2000 in Salt Lake City, Utah, there are now 23 in operation in Utah, Colorado and Arizona. Rumbi creates the ultimate mealtime getaway by blending authentic fare inspired by Jamaican, South Seas and Island cuisine, with quick, convenient service. The menu includes gourmet rice bowls, crisp, fresh salads, soups, sandwiches, beach burgers and platters. Favorites include the Voodoo Chicken Salad, Hawaiian Teriyaki Rice Bowl, juicy Jerk Chicken Sandwich, Aloha Mango Chicken Salad and main entrees like the Luau Pork Plate and tender Volcano-Blackened Mahi-Mahi. Rumbi is a privately held company headquartered in Sandy, Utah led by President and COO Stuart Gee.
Rumbi Island Grill has won "Best of State in Utah" honors in the Asian-Pacific cuisine category for four consecutive years from 2005-2008 and is one of only 43 restaurants in America to be honored by the Whole Grains Council for serving whole grains on its daily menu. Rumbi Island Grill was honored as the best fast casual restaurant in 2007 in the "Best of Greater Phoenix" competition. For more information, please visit: www.rumbi.com.