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Wendy's is a chain of fast food restaurants based in Dublin, Ohio and owned by the United States corporation Wendy's International, Inc. There are over 6,600 Wendy's restaurants worldwide.
The chain is famous for its chili. Also, it is known for its Frosty dairy desserts, the fact that their burgers are square, its fresh and never frozen ground beef, and its making of all sandwich items to order. Unlike most fast food chains, Wendy's historically did not serve breakfast, except for stores in Puerto Rico. Wendy's tried serving breakfast in the mid-1980s, but the endeavor quickly failed. However, they have reformulated their breakfast menu recently and are now serving breakfast in many locations.
Wendy's was founded by Dave Thomas in 1969 and named after his 8-year old daughter, Melinda, who had the nickname of "Wendy." The corporate headquarters is located in Dublin, Ohio. The first Wendy's restaurant was opened in Columbus, Ohio on November 15, 1969, and grew rapidly to open over 3,000 stores by 1985. However, by the mid-1980s some Wendy's restaurants became underperforming and closed. By 1989, Dave Thomas came out of retirement and started doing commercials for Wendy's and helped rebuild the restaurant until his death.
After international expansion in the 1980s, the chain retrenched in the late 1990s. In 1999 it pulled out of London and Hong Kong (its Hong Kong branch was located on Lockhart Road in Wan Chai).
In 1995, Tim Hortons' popularity had spilled over to American investors; the chain's parent company, The TDL Group ("TDL" stands for the original corporate name "Tim Donut Ltd."), was acquired by Wendy's International, Inc.. As a result, Ron Joyce, Tim Horton's partner and first franchisee, was, for a time, the largest shareholder of Wendy's.
Below is a quick comparison of Wendy's against other Hamburgers/Hot Dogs franchises and business opportunities. For an in depth comparison of Wendy's with another opportunity including start-up costs and fees, business experience requirements, training & support and financing options click on the name of the company to view the detailed comparison.
Franchise | Franchise Fee | Royalty | Advertising Fee | Development Costs |
A & W Restaurants | $15,000-$30,000 | 5% | 5% | $269,000-$1,213,000 |
All American Hot Dog Carts | N/A | $1,700-$5,999 | ||
America's Dog & Burger | $30,000 | $298,800-$694,050 | ||
Back Yard Burgers | $35,000 | 5% | 3% | $465,000-$1,680,000 |
Bareburger | N/A | $987,000-And Up | ||
Burger Hut | N/A | 4.5% | $376,092-And Up | |
Burger Joint, The | $40,000 | 5.5% | 1%Nat'l + 1%Local | $195,800-$589,800 |
Burger King | $50,000 | 4.5% | 4% | $333,100-$3,398,600 |
BurgerFi | $37,500 | 5.5% | 1.5% | $613,600-$987,250 |
BurgerFuel | $35,000 | 6% of net | 4% of net | $510,500-$864,500 |
Burgerim | N/A | $150,000-$400,000 | ||
Carl's Jr | $25,000-$35,000 | 4% | 6% | $1,603,000-$2,168,000 |
Carla's Sandwiches & Burgers | $8,500 | $850/mo. | $125/mo. | $81,000-$2,400,000 |
Carts of America | N/A | $3,299-$6,999 | ||
Char-Hut | $30,000 | $250,000-$500,000 | ||
Checkers Drive-In | $30,000 | 4% | 4.5% | $259,000-$1,431,000 |
Cheeburger Cheeburger | $24,500-$35,000 | 4.5% | $322,500-$603,000 | |
Cheese Curds Gourmet Burgers + Poutinerie | $35,000 | 5% | 1% Nat'l + 1% local | $475,000-$650,000 |
Coney Beach | $25,000 | 6% | $279,000-$493,000 | |
Coneys Frozen Custard | $19,500 | 6% | 4% | $129,250-$194,500 |
Counter, The | $35,000 | 6% | 2% | $711,133-$1,939,750 |
Culver | $55,000 | 4% | 2.5% | $2,349,000-$5,356,000 |
Dairy Queen | $45,000 | 4% | 5-6% | $1,151,135-$1,936,655 |
Dog Haus | $35,000 | 6% | 2% | $378,000-$949,100 |
Dogfather, The | $25,000-$35,000 | 6.5% | $179,300-$263,000 | |
Dogout, The | $25,000 | $204,000-$474,000 | ||
Dream Maker Hot Dog Carts | N/A | $2,899-$15,999 | ||
Drifter's Hamburgers | $25,000 | 5% | 2% local | $113,500-$501,000 |
Elevation Burger | N/A | $338,500-$599,500 | ||
Farmer Boys | $45,000 | 5% | 3% | $1,042,500-$2,486,500 |
Fat Patty's | $40,000 | $627,533-$1,048,500 | ||
Fatburger | $50,000 | 6% | 2% | $498,100-$850,600 |
Five Guys Burgers & Fries | $50,000-$125,000 | 6% | 2% | $306,200-$716,250 |
Flamer's Grill | $30,000 | 5% | 2% | $171,500-$345,500 |
Foster's Grille | $35,000 | 5% | $291,700-$538,100 | |
Frankie's | N/A | $200,000-And Up | ||
Freakin' Unbelievable Burgers | $40,000 | 4% | 1% | $307,850-$696,000 |
Fuddruckers | $35,000 | 5% | .25% | $495,000-$1,565,000 |
Fulton Market Burger Company | $15,000 | 4% | 2% | $275,000-$405,000 |
Gino's Burgers & Chicken | N/A | $500,000-$700,000 | ||
Glory Days Grill | $50,000 | 3% | 1% | $1,696,500-$2,526,500 |
Good Times Burgers | N/A | 4% | up to 5.5% | $750,000-And Up |
Grill'd Burger | N/A | 8% | 2% | $555,590-$885,700 |
Ground Pat'i Grille & Bar, The | $22,000-$35,000 | 4% | $359,800-$1,600,000 | |
Habit Burger | $35,000 | $1,231,000-$1,654,000 | ||
Hamburger Mary's | $50,000 | 4% (on first $150K monthly gross), 3% (on monthly gross above $150K) | $417,150-$955,500 | |
Hardee's | $25,000-$35,000 | 4% | 5.5% | $1,454,000-$2,046,000 |
Hero Certified Burgers | $25,000 | $60,000-$80,000 | ||
Hot Dog On A Stick | $15,000-$25,000 | 6% | 2% | $338,200-$556,000 |
Hot Fries | $30,000 | $166,997-$374,900 | ||
Hwy 55 Burgers, Shakes & Fries | $25,000 | 5% | 1% | $153,925-$249,925 |
Jack in the Box | $50,000 | 5% | 5% | $1,651,500-$2,638,600 |
Jake's Over the Top | $29,000-$40,000 | 5% | 3% | $150,000-$350,000 |
Jerry's Curb Service | $40,000 | 4% | $959,000-$1,600,000 | |
JL Beers | $40,000 | 4% | $857,200-$2,222,500 | |
Johnnie's Dog House | $25,000 | 6% | $82,600-$355,750 | |
Johnny Rockets | $49,000 | 5% | $581,000-$877,000 | |
Juicy Burgers | N/A | $50,414-$150,265 | ||
Krystal Restaurants | $32,500 | 4.5% | $900,000-$1,300,000 | |
Lick's | $45,000 | $495,000-$595,000 | ||
Locos Grill & Pub | $35,000 | 4% | $575,400-$1,960,000 | |
McDonald's | $45,000 | 4% | 4%+ | $1,314,500-$2,306,500 |
Meaty Burger & Hotdogs | $1,350 | 0 | 0 | $1,500 |
Mooyah | $40,000 | 6% | 3% | $403,750-$639,100 |
Mr. Goodburger's | $25,000 | 6-8% | $155,000-$210,000 | |
Nathan's Famous | $30,000 | 5.5% | 2% | $43,000-$1,071,360 |
O'Burger | $30,000-$40,000 | $175,000-$500,000 | ||
Original Hot Dog Factory, The | $20,000 | 5.5% | 1% | $97,500-$517,887 |
Philly Dawgz | $30,000 | 3.5% | 3% local +1% Nat'l | $77,000-$135,000 |
Rally's Hamburgers | $30,000 | 4% | 4.5% | $254,000-$1,431,000 |
Red Robin Gourmet Burgers | $35,000 | 4% | $1,865,000-$4,115,000 | |
Runza Restaurants | $30,000 | 5% | 1%+up to 4% locally | $1,250,000-$2,720,000 |
Smashburger | $40,000 | 5 - 6% | 2% | $743,130-$1,404,535 |
Sonic Drive In | $45,000 | 2.45-5% | 3% | $1,242,000-$3,523,300 |
Steak n Shake | $25,000-$40,000 | 5.5% | $672,000-$1,835,000 | |
Steaks To Go | $24,500 | $250/wk. or 3% | $110,000-$150,000 | |
Wahlburgers | $40,000 | 6% | $1,680,000-$2,885,000 | |
Wayback Burgers | $35,000 | 5% | 2% | $209,000,524,500 |
Whataburger | N/A | $1,200,000 | ||
Wienerschnitzel | $10,000-$32,000 | 5% | 1% | $303,600-$1,443,000 |
Willy Dog | N/A | $599-$8,999 | ||
Windmill | $27,500 | 5% | 4% | $127,500-$322,500 |
Woody's Chicago Style | N/A | 6% | $58,600-$394,000 | |
WORKS Gourmet Burger Bistro, The | $45,000 | 6% | 2%-2.5% | $650,000-$850,000 |